At this week’s “Let us loop you in” keynote, Apple revealed a major shift in its smartwatch strategy. Tim Cook tried to dress it up by announcing new Apple Watch bands and a price drop, but the most significant aspect was what he did not say: There was no mention of third-party Watch apps.
After Monday’s keynote, Apple updated its website with a new marketing proposition that represents a tacit acknowledgment that, right now, Apple Watch is only good for three things: notifications, fitness and health.
What happened to the idea that there is an app for everything?
This is a guest post by Karthik Suroju, a digital marketer at CloudMagic.
The iOS App Store is a one-stop destination for everything consumers need on the iPhone and iPad. However, that’s not the case with the Mac App Store. At the beginning of January 2016, there were 1,234,267 apps for iPhones, 662,984 for iPads and a mere 27,011 for Macs.
Apple’s analytics tools are invaluable to developers who want to gain better insight into who is downloading their apps and how well they’ll be monetized. They’ve previously been available to iOS and Mac developers, but tvOS devs were second-class citizens, with no analytics tools to draw on.
Now Apple is finally making its App Analytics dashboard available to Apple TV devs as well.
Although some of the content has previously been available to access at Apple’s Developer website, a number of new documents address iOS 7 specifically. Some require users to be registered iOS developers, while others are available for public access.
Apple announced on its developer site today that it will be locking down the images submitted along with apps once they are approved for the App Store, locking scammers out of one more tactic used to scam naive app buyers into purchasing apps that may look just like popular games (like Pokemon or Minecraft). The tactic involved submitting apps with basic images for approval to Apple, then switching them out to infringing images that look just like the popular apps.
Apple’s new policy should help cut down on scammer app sellers from deploying the bait and switch maneuver in the future, helping keep app buyers a bit safer than before.