A manic new music video called “Apple Watch Song” turns all the anticipation and angst surrounding the hit wearable into a geeky anthem for Apple fans awaiting delivery of their precious wrist gadgets.
Believe it or not, it’s been nearly a decade since The Cult of Mac got published. The book, by our fearless leader Leander Kahney, took readers on a deep dive into the world of Apple fanatics around the world. It introduced us to the creative and talented tribe of individuals devoted to Macs, iPods and all things dreamed up in Cupertino.
Now that seminal work about Apple devotees is ready for an update. As he gets ready to embark on a year of fresh reporting before writing the next chapter in Cult of Mac history, he’s revisiting the original text. And having a laugh, as you’ll see in this week’s edition of Kahney’s Corner.
Assimilating into the mothership’s culture isn’t easy (just ask John Browett) but Angela Ahrendts looks well on her way to becoming one of the regulars at Apple HQ.
The recently hired retail chief has only been at Apple for two months, but in a recent blog post, the former Burberry CEO says she’s learned a few tips transitioning from London and the fashion industry to Silicon Valley’s tech scene, and she’s ready to divulge her wisdom to anyone disoriented during the first 90 days of a new job.
Here are three tips she has on how to assimilate and thrive during a transition:
The question of whether she lives up to her enthusiastic advance billing as “the most important hire Tim Cook has ever made” and even the “future Apple CEO” is yet to be answered, but one thing’s for certain: outgoing Burberry CEO (and incoming Apple head of retail and online sales) Angela Ahrendts sure sounded like one of the Apple family when summing up her time with the fashion house recently.