Why Apple’s WWDC keynote was its most important in years

Craig Federighi stalks the stage at WWDC 2014. Photo: Roberto Baldwin/The Next Web

Monday’s fantastic WWDC keynote was the most significant product introduction since Steve Jobs unveiled the original iPad in 2010. But this time, the revolutionary product wasn’t hardware — it was software.

The surprisingly well-executed event demonstrated two things:

1. Steve Jobs’ greatest product wasn’t the iPad or the Macintosh, but Apple itself. He created a company that can very clearly innovate without him.

2. Although there was no new hardware (for now), Apple’s trajectory is clear: It’s getting into some very big things.