‘Shot on iPhone 6′ campaign proves humbling for young photographer

This vintage roller skate was one of three photos by photographer Michael Mainenti that were chosen by Apple for the "Shot on iPhone 6" ad campaign.
This vintage roller skate is one of three photos by Michael Mainenti chosen for Apple's "Shot on iPhone 6" campaign.
Photo: Michael Mainenti

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6″ ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6′ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”

Parody ad shows us what ‘Shot on iPhone’ videos really look like

By

Heading
Check out "Shot on iPhone" ads like you've never seen them before. 
Photo: Elite Daily

Apple’s crowdsourced “Shot on iPhone” ad campaign has been described as a “game changer” by Cannes Outdoor Lions jury president Juan Carlos Ortiz, but — let’s face it — most of the videos we shoot daily on our iPhones aren’t the kind of artistic masterpieces Apple chooses to highlight.

With that in mind, Elite Daily has put together a hilarious compilation of “honest” iPhone 6 ads, which are a bit closer to reality for most folks. Check them out below:

Free Apple Watch beckons ‘lifestyle’ renters

post-329652-image-a9f97ef415fcdb2b900c684e26a91057-jpg
Would a free Apple Watch convince you to rent a waterfront apartment?

If the granite countertops, stainless steel appliances and “breathtaking water views” don’t sell you on moving into East Beach Marina Apartments, maybe the offer of a free Apple Watch will.

Just lease one and move in by the end of July, and you’ll nab a free Apple wearable that will help turn you into the perfect neighbor.

Apple patents a method to display ads based on your bank account

By

Apple wants to tap into your bank account for ads
Apple wants to tap into your bank account for ads.
Photo: Apple

Tim Cook has been adamant that Apple is not in the business of collecting your data, but that doesn’t mean the company isn’t brainstorming ways it could make some extra money by skimming key bits of personal info off your iPhone — like how much money you’ve got in the bank.

In fact, Apple has devised a way to display targeted ads on users’ devices based on what they can actually afford to purchase.

Apple’s latest ‘Shot on iPhone 6′ videos are absolutely gorgeous

By

Shot on iPhone 6 by Trond K.
Shot on iPhone 6 by Trond K.
Photo: Apple

I’ve been loving Apple’s “Shot on iPhone 6″ ad campaign, if for no other reason than it gives me hope that one day, I too will be able to capture crazy beautiful images with my smartphone’s camera.

Apple has pushed the campaign with tons of billboards, posters and videos, all shot by various iPhone 6 users around the world. The latest group of short videos features breathtaking shots of the Netherlands, Norway, Oregon and Australia, accompanied by sweet indie jams like “Murakami” by Made in Heights.

Watch all four videos below: