Apple Ad

Read Cult of Mac’s latest posts on Apple Ad:

‘Fumble’ ad shows off the durability of iPhone’s Ceramic Shield

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Fumble
We've all been in this situation.
Photo: Apple

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12.

Apple could easily fill a 30-second ad talking about how this specially engineered glass is heat-treated so as to develop nano crystals similar to the ones found in ceramics, which are embedded into the glass matrix of the display. It could talk about the difference between hardness and toughness, and give percentage improvements over last year’s model.

But it doesn’t. Because most people only want to know whether this means they can drop their iPhone without it breaking. That’s where the “Fumble” ad comes in.

Apple woos new generation of storytellers with anime ad for Japan

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anime
"Hey Siri, WTF are they saying?"
Photo: Apple

Apple created a special new ad for customers in Japan that highlights the different ways the Mac has been showcased on some of the most popular anime shows in the country.

Cut together with scenes from shows like Mr. Osomatsu, NEW GAME!!, your name., Weathering with You and more, the brilliant ad encourages anime fans to embrace their creativity and create a new generation of anime stories.

You’ve never seen an Apple ad like this:

iPhone 11 Pro romps through Saudi Arabia in dirty new Apple ad

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shotoniphone
Dune bashing never looked so beautiful.
Photo: Apple

Apple hit the gorgeous deserts of Saudi Arabia for its newest commercial which is hands down the dirtiest ‘Shot on iPhone’ ad we’ve ever seen.

The minute-long ad follows a group of Saudi ATV riders as they push themselves, their vehicles and the iPhone 11 Pro camera to the absolute limit. It’s pretty much the exact opposite of the wintery Shot on iPhone ad Apple put out last week and will have you ready to hit some warmer weather.

Strap in for a wild ride:

New Shot on iPhone ads go behind the scenes with your favorite musicians

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Florence and the Machine
Apple pulled back the curtain in its latest ads.
Photo: Apple

Apple hit the road with some of the most popular bands touring the world for its latest round of ‘Shot on iPhone’ ads.

The new one minute spots offer an intimate look at what goes on backstage before Florence and the Machine, FKA Twigs and Kamasi Washington make their appearances at concerts in Colorado, New York and London. Each of the three ads were shot by a different director giving them a unique feel.

Watch all three right here:

iPhone ads appeal to young people, confuse their elders

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What you think of recent iPhone ads depends heavily on when you were born.
A new study finds that what you think of recent iPhone ads depends heavily on when you were born.
Photo: UserTesting

Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.

The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.

New Apple Pay ad miraculously makes payments funny

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New ad makes Apple Pay in Messages easy and funny.
Warning messages from your landlord aren't always a joke, but a new ad for Apple Pay in Messages is.
Screenshot: Apple

Apple Pay isn’t just for trips to Starbucks. It can also be used to send or receive money from friends. Or your landlord, as shown in a humerous new ad.

Money can be transferred in a simple text using the Messages app. This works for sending and receiving the cash, after Apple Wallet has been properly set up.

Watch the new advertisement for Apple Pay in Messages now:

iPhone X goes to Carnaval in latest Apple ad

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iPhone X
The iPhone X is ready to party in Apple's new commercial.
Photo: Apple

Apple has come out with a colorful new ad for the iPhone X that shows off the device’s amazing selfie camera at one of the most craziest parties in the world: Carnaval in Brazil.

The new ad is part of Apple’s push to make more regional ads. Apple made a similar ad for Carnaval last year that focused on Portrait Mode on the iPhone 7 Plus.

Watch the fun new ad:

What’s a computer? Apple wants to know

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iPad Pro
Is the iPad Pro a true PC replacement?
Photo: Apple

The post-PC world is closer than we think, according to the latest Apple video ad that was published on the company’s YouTube today.

The whimsical new ad for the iPad Pro follows a young girl around town as she video chats with friends, takes photos, does homework, draws with Apple Pencil, reads comics and more all from her iPad Pro.

Check it out:

Apple starts a sticker fight in wacky new iPhone 7 ad

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How strong is your sticker game?
How strong is your sticker game?
Photo: Apple

Apple is in love with stickers in its latest ad for the iPhone 7 that touts the popularity of the new iMessage feature.

The wacky minute-long ad called “Sticker Fight” follows a group of teenagers as they attack older folks with a barrage of animated stickers in the real-world. Eventually an all-out war breaks out in a restaurant as diners pelt each other with colorful cartoons and other images.

Check it out:

iPhone 7 Plus’ stunning Portrait Mode is ready for its close-up

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Portrait Mode turns ordinary pics into extraordinary photos.
Portrait Mode turns ordinary pics into extraordinary photos.
Photo: Apple

Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.

Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.

Apple’s new ad shows why iPad Pro is a great computer

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Is the iPad Pro a true PC replacement?
Is the iPad Pro a true PC replacement?
Photo: Apple

What’s a computer?

That’s the latest brain buster Apple is asking fans in its latest iPad Pro ad that showcases how the giant tablet can replace a PC thanks to its keyboard, touchscreen and Apple Pencil. The short new ad covers iPad Pro’s multitasking capabilities, too, with shots of Slide Over and picture-in-picture that reimagine what you can do on an iPad.

Check it out:

New ‘Shot on iPhone’ spots will make you antsy and nuts

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squirrel eating a peanut
Meet the star of Apple's new ad.
Photo: Apple

Apple’s “Shot on iPhone” ad campaign got a tiny dose of nature with the company’s two latest video ads that highlight the iPhone’s ability to capture amazing close-up macro videos.

The two new ads star a nut loving chipmunk and an ant on the prowl, and somehow manage to be incredibly captivating.

Watch them both below:

Apple’s Shot on iPhone ads get bold dash of color

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Shot on iPhone
Shot on iPhone ads at a subway in Sydney.
Photo: Apple

After going all in on football, Apple’s Shot on iPhone ad campaign is taking a new direction with a series of colorful new ads across the globe.

The new Shot on iPhone campaign called “Colors” has some of the most artsy billboards ever that focus on big bright colors. Only instead of featuring images from photographers around the world, the new ads highlight local photography shot near where the ads have been posted.

Take a look:

Stevie Wonder and Andra Daye sing ‘Someday at Christmas’ in Apple holiday ad

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Apple's holiday ad has got soul.
Apple's holiday ad has got soul.
Photo: Apple

Apple has released its first major Christmas ad for the holidays that doesn’t show many Apple products, but instead features soul pioneer’s Stevie Wonder and Andre Daye singing Wonder’s 1967 holiday classic ‘Someday at Christmas’.

Along with Wonder and Daye, the ad includes shots of a family getting ready for Christmas, exchanging gifts, and decorating the tree. There are a few glimpses of the Apple Watch and a MacBook, but the focus is on Christmas, and ends with a simple “Love, Apple” note at the end.

Check out the ad below:

New stoner ad from Ben & Jerry’s parodies an Apple classic

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This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's
This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's

Is this a new era of marketing directly to stoners?

In Ben & Jerry’s new ad for its in-shop confection, the Brrr-ito, a young woman wearing an ice cream server’s uniform runs into a room of slack-jawed young men staring at a screen showing a boring old ice cream bar.

What happens next should be no surprise to those of you who remember Ridley Scott’s famous ad for Apple in 1984 introducing the Mac.

Apple Ad One-Upped: ‘I’ll Be Home’ Played Right On An iPad Mini With Futulele [Video]

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post-207783-image-595c3d69af3a9314db5047eebd2a7a81-jpg

Got that? The latest Apple ad in which a young girl plays “I’ll Be Home For Christmas” to her grandfather via FaceTime on an iPad mini has been one-upped. This video shows a young woman playing and singing the same tune on an iPad mini. Only this time, she’s using the iPad app, Futulele, to play the song right on her magical device.