This one’s coming out on 4.20. Yes, that’s intentional. Photo: Ben & Jerry’s
Is this a new era of marketing directly to stoners?
In Ben & Jerry’s new ad for its in-shop confection, the Brrr-ito, a young woman wearing an ice cream server’s uniform runs into a room of slack-jawed young men staring at a screen showing a boring old ice cream bar.
What happens next should be no surprise to those of you who remember Ridley Scott’s famous ad for Apple in 1984 introducing the Mac.
Got that? The latest Apple ad in which a young girl plays “I’ll Be Home For Christmas” to her grandfather via FaceTime on an iPad mini has been one-upped. This video shows a young woman playing and singing the same tune on an iPad mini. Only this time, she’s using the iPad app, Futulele, to play the song right on her magical device.