Stevie Wonder and Andra Daye sing ‘Someday at Christmas’ in Apple holiday ad

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Apple's holiday ad has got soul.
Apple's holiday ad has got soul.
Photo: Apple

Apple has released its first major Christmas ad for the holidays that doesn’t show many Apple products, but instead features soul pioneer’s Stevie Wonder and Andre Daye singing Wonder’s 1967 holiday classic ‘Someday at Christmas’.

Along with Wonder and Daye, the ad includes shots of a family getting ready for Christmas, exchanging gifts, and decorating the tree. There are a few glimpses of the Apple Watch and a MacBook, but the focus is on Christmas, and ends with a simple “Love, Apple” note at the end.

Check out the ad below:

New stoner ad from Ben & Jerry’s parodies an Apple classic

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This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's
This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's

Is this a new era of marketing directly to stoners?

In Ben & Jerry’s new ad for its in-shop confection, the Brrr-ito, a young woman wearing an ice cream server’s uniform runs into a room of slack-jawed young men staring at a screen showing a boring old ice cream bar.

What happens next should be no surprise to those of you who remember Ridley Scott’s famous ad for Apple in 1984 introducing the Mac.

Apple Ad One-Upped: ‘I’ll Be Home’ Played Right On An iPad Mini With Futulele [Video]

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Got that? The latest Apple ad in which a young girl plays “I’ll Be Home For Christmas” to her grandfather via FaceTime on an iPad mini has been one-upped. This video shows a young woman playing and singing the same tune on an iPad mini. Only this time, she’s using the iPad app, Futulele, to play the song right on her magical device.