Apple has announced the 2023 App Store Awards winner after highlighting the 37 finalists earlier this month. The iPhone App of the Year went to AllTrails, while Prêt-à-Makeup won the iPad App of the Year.
Photomator was crowned as the Mac App of the Year. Unsurprisingly, generative AI was the Trend of the Year, with App Store Editors highlighting some apps that used it to deliver an innovative app experience.