Apple’s latest App Store guidelines again hint at the impending rebranding of OS X to “macOS.” The change is expected to become official at WWDC next week, but Apple has already updated its FAQ to remove all traces of the name.
What does Apple co-founder Steve Wozniak think is the most important product in the company’s history? Nope, it’s not the Apple II, or even the iPhone. Instead, Woz told the audience at this week’s Salesforce TrailheaDX conference in San Francisco that his personal pick is none other than the App Store.
Starting next week, Apple will roll out major changes to the App Store that will effect how — and how much — you’ll pay for some of your favorite apps.
In a rare interview ahead of next week’s Worldwide Developers Conference, Apple VP of Marketing Phil Schiller talked about the company’s “renewed focus and energy” on the App Store. He also outlined key changes that will be unveiled during Apple’s WWDC keynote on June 13 in San Francisco.
Among the many changes coming to the App Store are search ads for apps, better revenue-sharing for developers, and new incentives for app makers to switch to subscription-based models.