If you’re a Pinterest user with an eye on app discovery, Apple has the perfect deal for you. The companies have partnered to create “App Pins,” allowing users to install iOS apps without having to leave the Pinterest app.
App Pins work like regular pins on Pinterest’s virtual pinboard, only with the added functionality of an “Install” button next to the regular “Pin it,” alongside an extra “view this on the App Store” option. App Pins can be spotted by way of a small “App Store” badge that incorporates Apple’s logo.
“We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved,” Pinterest co-founder Evan Sharp told The New York Times. “Our specialty is really connecting people to the things they want to do.”