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Apple Is Still Failing When It Comes To Selling Apps To Businesses And Schools

Apple Is Still Failing When It Comes To Selling Apps To Businesses And Schools

Apple’s volume purchase program falls short for many schools and businesses.

Apple’s Volume Purchase Program (VPP) is the company’s half-hearted attempt to deliver some form of enterprise licensing program for the iOS App Store. The program does make it marginally easier for businesses to bulk purchase and deploy apps to iPhones and iPads than telling employees to buy apps and then reimbursing them, but it still leaves a lot to be desired. As we reported earlier this summer, many businesses and school still feel Apple doesn’t meet their app purchase and deployment needs.

Mobile app management (MAM) vendor App 47 summed up some of the key issues and how it can help companies deal with them as part of the company’s summer lecture series on app management.

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