Conquering The Fashion World Is What The iWatch Is Really About



When we think about the iWatch, we tend to think of a little smartphone that you wear on your wrist, or at least a bit of technology, but if the latest reports are anything to go by, Apple’s iWatch play is going to much bigger than that: with the iWatch, Apple intends to do nothing less than conquer the world of fashion, becoming just as synonymous with luxury watches as Rolex. But how?