It took Apple nearly a year to convince Angela Ahrendts to ditch Burberry join Apple as the company’s head of retail.
Ahrendts discussed Apple’s recruiting process in a recent podcast interview and said a 2012 Fortune magazine feature put her on Apple’s radar because Tim Cook was on the cover. Cook apparently tried to get Ahrendts to join Apple shortly after but Ahrendts felt like the timing wasn’t right. Months passed and she had another meeting with Cook who said eight words that completely changed Ahrendts’ life.