Angela Ahrendts talks transforming the Apple Store


Angela Ahrendts has plenty of ideas for Apple Stores.
Photo: Apple

Apple’s retail guru Angela Ahrendts took to the stage at Fast Company‘s ongoing Innovation Festival to talk her role as senior vice president for retail and online stores.

With the highest sales-per-square-foot of any U.S. retailer, the Apple Stores were hardly in need of a total overhaul, but Ahrendts nonetheless discussed the ways she’s trying to tweak the physical shopping experience for the better — with some fascinating insights.

Angela Ahrendts checks out the iPhone 6s launch in London


Nothing like a surprise visit from an Apple exec to liven up iPhone launch day.
Photo: Angela Ahrendts

Apple’s retail guru Angela Ahrendts paid a surprise visit to Apple’s flagship retail store in Covent Garden today.

Ahrendts — who joined Apple last year and is currently the most highly-paid woman in the U.S. — praised the “positive energy” in Apple Stores, but noted that launch days amplify that feeling “about 100-fold.”

It’s hard to disagree.

Burberry’s new channel brings a taste of luxury to Apple Music


Burberry is now on Apple Music.
Burberry is now on Apple Music.
Photo: Apple Music

Fashion brand Burberry is coming to Apple Music with its own channel, and it plans on bringing a lot of luxury with it.

The company will curate its own channel on Apple Music starting Tuesday, offering listeners a taste of performances, songs and films that have come out of Burberry’s work with British artists.

Here’s how Apple plans to give stores a next-gen makeover


Apple store istanbul
Apple Stores are about to look like this inside and out.
Photo: Apple

Memphis will be one of the first cities in the U.S. to get a ‘next generation’ Apple Store, as part of Apple’s big retail revamp that’s expected to start later this year.

Apple has applied for a $1.5 million building permit for a new storefront and interior renovation at 2031 West St, according to a new report that claims the store will be one of Apple’s first new stores with the next-gen design. It’s unclear what kind of layout the new stores will have, but Apple’s application does reveal a few details on how the company plans to gussy up the new retail locations.