Angela Ahrendts spills the secret behind Apple’s success

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Angela Ahrendts: Apple Senior VP of
Retail and Online Stores.
Angela Ahrendts' strategies are paying off in a big, bad way.
Photo: Apple

Apple Store retail guru Angela Ahrendts says that the secret behind Apple’s success is its culture, telling an interviewer that, “The company was built to change people’s lives.”

The dedication to keeping not just customers, but also employees, feeling like they’re part of a greater mission is paying off in a big way, too — with Ahrendts noting that last year Apple Stores had their highest employee retention rate in history, with 81 percent of people staying put.

10 things we learned from Apple’s 60 Minutes episode

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60 Minutes
Jony Ive shows Charlie Rose the company's secret design studio.
Photo: CBS

60 Minutes host Charlie Rose took a deep dive into all things Apple in an episode that aired Sunday.

Featuring interviews with Tim Cook, Jony Ive, Phil Schiller, Angela Ahrendts and others, the show explored everything from the iPhone’s inner workings and Apple’s manufacturing in China to Cook dancing around the question of whether Apple is building a car.

Check out our 10 takeaways below.

Angela Ahrendts talks transforming the Apple Store

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o-angela-ahrendts-highest-paid-facebook
Angela Ahrendts has plenty of ideas for Apple Stores.
Photo: Apple

Apple’s retail guru Angela Ahrendts took to the stage at Fast Company‘s ongoing Innovation Festival to talk her role as senior vice president for retail and online stores.

With the highest sales-per-square-foot of any U.S. retailer, the Apple Stores were hardly in need of a total overhaul, but Ahrendts nonetheless discussed the ways she’s trying to tweak the physical shopping experience for the better — with some fascinating insights.