Apple’s new store in New York’s Upper East Side might be the most posh retail location the iPhone-maker has ever opened, but according to a new report, Jony Ive and Angela Ahrendts have tag-teamed some new design changes for other stores that will give them more of a ‘premium feel.’
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Stealing Angela Ahrendts away from Burberry didn’t come cheap for Apple. The new VP of retail operations quickly became one of the top paid execs at Apple in 2014, and according to a new report, the former Burberry CEO has already become the highest paid woman in the U.S., beating out Yahoo’s Marissa Mayer.
In a video sent out to Apple retail employees, Apple’s senior vice president of retail Angela Ahrendts clarified that the Apple Watch will be arriving for many customers this Friday, but that online ordering was still the only way the Apple Watch can be purchased right now.
Ahrendts talks directly to retail employees, reminding them that the Apple Watch isn’t the only great new product aut right now, but that it is an entirely new type of product and way of selling things for Apple.
“This is not just a new product for us, this is an entirely new category,” she says in the video, “and it is the first time we’ve ever previewed a product two weeks before the availability.”
Even with the horrible audio echoes and Ahrendts’ vocal-pause-laden and seemingly unrehearsed speech, the video is a fascinating look at the messaging all Apple retail staff will be hearing this week as they prepare for the hordes of new customers looking to buy an Apple Watch or new Macbook.
If you missed out on placing a preorder for an Apple Watch because you thought you’d be able to wait until April 24 and then buy one from your local Apple Store, prepare to be disappointed.
That’s because — according to a new memo sent to Apple Store employees by retail chief Angela Ahrendts — no Apple Watches at all will be available to buy as walk-in purchases until June at the earliest: five weeks after Apple’s wearable devices begin shipping.
Launch day queues for the latest must-have gadget are as much a part of Apple culture as learning to live without ports and optical drives.
But Apple retail guru Angela Ahrendts wants to change all that — sending out an email to Apple Store employees proclaiming that, “The days of waiting in line … are over” for customers.
Her alternative? Shop online.
Much has been made of the managerial differences between Tim Cook and predecessor Steve Jobs, and unsurprisingly that extends to their respective approaches to recruitment, too.
Jobs famously recruited Apple engineer Bob Belleville by telling him that, “Everything you’ve ever done in your life is shit, so why don’t you come work for me?”
Tim Cook, on the other hand, takes a slightly softer tack — as evidenced by a new Fortune article, revealing how Cook recruited Apple’s retail guru Angela Ahrendts to join the company from her previous prominent role as CEO at Burberry.
Apple’s architectural firm, Foster + Partners, released pictures of the gorgeous new West Lake store in Hangzhou that was recently completed. The new Apple Store was covered by an incredible mural during construction, but the finished all-glass facade is even more stunning.
The firm says West Lake store was made in close collaboration between Apple and Foster + Partners’ engineers to create the perfect environment to view products. The end result is a 15-metre-high glazed box with a design that “combines an understanding of the local context with the philosophy of simplicity, beauty and technical innovation that characterises Apple’s products.”
Check out the store’s floating staircase below:
If you’re a Pinterest user with an eye on app discovery, Apple has the perfect deal for you. The companies have partnered to create “App Pins,” allowing users to install iOS apps without having to leave the Pinterest app.
App Pins work like regular pins on Pinterest’s virtual pinboard, only with the added functionality of an “Install” button next to the regular “Pin it,” alongside an extra “view this on the App Store” option. App Pins can be spotted by way of a small “App Store” badge that incorporates Apple’s logo.
“We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved,” Pinterest co-founder Evan Sharp told The New York Times. “Our specialty is really connecting people to the things they want to do.”
Angela Ahrendts was arguably Apple’s biggest hire of 2014, and according to the company’s latest SEC filing, luring the Burberry CEO over to Apple wasn’t cheap.
In 2014, Apple’s new SVP of retail and online stores was the highest paid executive at Apple. It’s the first time in Apple history that the highest paid person at the company is a woman, and Apple gave her a transition package that made even Tim Cook’s salary look like pittance pay.
Ahrendts made her move from Burberry to Apple in May of 2014. By the end of the year Apple paid her over $64 million more than CEO Tim Cook. In fact, Cook wasn’t even in the top 4 highest paid employees at Apple last year. Eddie Cue took home the second biggest salary with $24,445,739, while Jeff Williams (aka Tim Cook’s Tim Cook) took home $24,403,235.
Check out the full breakdown of executive compensation below:
Apple will be holding on to its top executives until at least 2019, if the granting of new stock options by the Apple board has anything to do with it.
Angela Ahrendts, Eddy Cue, Phil Schiller, Craig Federighi, CFO Luca Maestri, VP of hardware engineering Daniel Riccio, lawyer Bruce Sewell and COO Jeffrey Williams all received stock grants potentially valued at a total of $27 million, based on the high closing price of AAPL stock Thursday.