Apple’s new store in New York’s Upper East Side might be the most posh retail location the iPhone-maker has ever opened, but according to a new report, Jony Ive and Angela Ahrendts have tag-teamed some new design changes for other stores that will give them more of a ‘premium feel.’
Stealing Angela Ahrendts away from Burberry didn’t come cheap for Apple. The new VP of retail operations quickly became one of the top paid execs at Apple in 2014, and according to a new report, the former Burberry CEO has already become the highest paid woman in the U.S., beating out Yahoo’s Marissa Mayer.
In a video sent out to Apple retail employees, Apple’s senior vice president of retail Angela Ahrendts clarified that the Apple Watch will be arriving for many customers this Friday, but that online ordering was still the only way the Apple Watch can be purchased right now.
Ahrendts talks directly to retail employees, reminding them that the Apple Watch isn’t the only great new product aut right now, but that it is an entirely new type of product and way of selling things for Apple.
“This is not just a new product for us, this is an entirely new category,” she says in the video, “and it is the first time we’ve ever previewed a product two weeks before the availability.”
Even with the horrible audio echoes and Ahrendts’ vocal-pause-laden and seemingly unrehearsed speech, the video is a fascinating look at the messaging all Apple retail staff will be hearing this week as they prepare for the hordes of new customers looking to buy an Apple Watch or new Macbook.
If you missed out on placing a preorder for an Apple Watch because you thought you’d be able to wait until April 24 and then buy one from your local Apple Store, prepare to be disappointed.
That’s because — according to a new memo sent to Apple Store employees by retail chief Angela Ahrendts — no Apple Watches at all will be available to buy as walk-in purchases until June at the earliest: five weeks after Apple’s wearable devices begin shipping.