BARCELONA, MOBILE WORLD CONGRESS 2012 — In Russia, if you want to come up with a mascot for your company or a character for your app, there’s no focus groups or testing: it all comes from the top down.
That’s why when Russian app development and publishing company iFree wanted to release a new virtual assistant for Android and iOS to take on Siri, i-Free’s Kirill Petrov dictated the design of i-Free’s latest character. He would be an all white, gremlin-like humanoid with huge flashing teeth and glowing yellow eyes. He would hail from the planet Edelweiss (named after a beer), and he would come to Earth in the time-honored tradition of many alien invaders before him: namely to kidnap our women for his own lascivious pleasure.
Meet Spoony. He’s terrifying. He uses much of the same core technology as Siri, the distant relation he’d eventually like to kill, or at least surplant. Presumably after making out with her first.
Amazon has announced that they will be throwing their hat into the App Marketplace ring by opening up the Amazon Appstore Developer Portal, which will allow developers of Android apps to submit apps for their upcoming Amazon Appstore for Android. It’s an interesting move, and one that might end up kicking Google’s own Android Marketplace right in the teeth.