Apple begins testing iOS 9 ahead of a launch this fall

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A new iOS 8 update is here.
iOS 9 is now in the oven. Photo: Jim Merithew/Cult of Mac
Photo: Photo: Jim Merithew/Cult of Mac

It will be many months before developers see Apple’s first iOS 9 beta, but the Cupertino company has already begun testing the update internally ahead of this fall’s release. The software has starting appearing in analytics data for a number of sites in recent months, including our own.

iOS And Android App Ads Can Reach A Huge, If Fragmented, Audience [Study]

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Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.

Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.

Apple’s iOS Gains, Android Loses Some Ground In Smartphone Market [Report]

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According to a report by Strategy Analytics, smartphone shipments in general fell 5 percent in the second quarter of the current year, 2012. The market for smartphones in the second quarter of last year was 25.2 million, while this year’s second quarter only brought 23.8 million smartphones to the US consumer. In addition, Android lost ground to iOS, falling four points to 56 percent of the smartphone market.

While Android remains the top platform by volume in the US, Apple’s iOS is gaining, having risen 10 percentage points in the same period of time as last year, from 23 percent to 33 percent. We can only assume that the release of the iPhone 5, which many pundits believe customers are waiting for, causing a lull in current iPhone sales, will only increase Apple’s rising fortunes in the smartphone market.