One of the problems that Apple has launching new iPhones in late September is that even though every iPhone release sells more than the release before it, they don’t actually bump Apple’s quarterly numbers as much as they could.
Why? Let’s take this year as an example. All signs point to the iPhone 5S and iPhone 5C launching on September 20th, but Apple’s financial quarter ends on September 30th. That gives Apple just ten days to sell as many iPhones as possible to bump up their quarterly results. It’s the October – December quarter where Apple sees the most iPhone sales.
So how many iPhones can Apple sell in just ten days? According to Pacific Crest analyst Andy Hargreaves, a lot. He thinks Apple can sell up to 13 million iPhones before the quarter closes..