By Andy Patrizio
ANAHEIM, Calif. – If it’s late January in Anaheim, that means one thing: the North American Music Merchant’s (NAMM) convention turning the area around Disneyland into an even bigger madhouse. NAMM is for musicians what CES is for consumer electronics junkies; just a lot more hair and tattoos. More than 90,000 people will descend on this modestly-sized convention center best suited to hold about 10,000 max.
NAMM has run continuously since 1901, making it one of the oldest trade shows in the country. For the last 35 years it has come to Anaheim and has clearly outgrown the modest convention center, but NAMM is reluctant to leave.