Microphone technology is Siri’s next big hurdle


Siri popularized digital assistants, but it's quickly falling behind.
Siri needs better microphones.
Photo: Ste Smith/Cult of Mac

Apple, Amazon and Google are all in a battle to create the next great breakthrough with microphones in order to make their digital assistants more powerful.

While machine learning and artificial intelligence are getting all the hype lately, few industry analysts say microphone technology will play just as key a role in taking Siri and Alexa to a new level.