Apple TV could become an Amazon Echo rival


Too bad a software update can't fix the remote.
A new Apple TV could be Apple's answer to Alexa.
Photo: Ste Smith/Cult of Mac

Apple is planning to open Siri up to third-party developers and it appears that Apple TV could be the biggest benefactor from the expanded platform.

In order to better compete with Amazon’s Echo devices, Apple reportedly plans to update the Apple TV with more Siri features that will hopefully turn the device into the hub of everything.

Apple plans to make Amazon Echo rival by opening Siri

Siri popularized digital assistants, but it's quickly falling behind.
Siri might gets its own product.
Photo: Ste Smith/Cult of Mac

The next evolution of Siri could feature a new Apple product designed to directly compete with Amazon’s successful Echo device.

Apple is reportedly planning to make a rival to the Amazon Echo, but the in order to compete with the device’s incredible array of features and services, Apple plans to open up Siri to third-party apps.

Can Siri catch up with the do-it-all Google Assistant? [Friday Night Fights]

Siri's slipping, but can it come back?
Photo: Killian Bell/Cult of Mac

At its I/O conference in California this week, Google gave us a preview of the new Google Assistant that’s coming later this year. It’s like Siri, only it’s vastly more intelligent. It does everything you want a digital assistant to do and more.

FNF-bugAnd just like a lot of Google services, Assistant will be available on iOS — not only in the official Google app, but also inside the new Allo messenger. It will be competing with Apple’s AI in its own backyard, and the Cupertino company should be worried about that.

But can Siri catch up, or have Apple’s rivals now too far ahead in artificial intelligence? Join us in this week’s Friday Night Fight as we battle it out over digital assistants.

New Apple TV loses to Roku in U.S.

Too bad a software update can't fix the remote.
The Apple TV had a surge of sales last year.
Photo: Ste Smith/Cult of Mac

The fourth generation Apple TV experienced the largest increase in unit sales last year among streaming media players but it hasn’t been good enough to supplant Roku as the top streamer in the U.S. 

Apple TV’s biggest weakness appears to be its price point. New research shows that smaller stick streamers made up half of last year’s sales and Apple’s competition reaped the rewards.