Amazon has a new ad out for the Kindle Fire HDX that uses the new iPad Air as a scapegoat. It brags about how the HDX has more pixels (hardly any more), weighs less, and costs less.
Ho-hum. Microsoft, Nokia, and every other competitors make plenty of ads based on practically the same formula. What makes this new one from Amazon special is the iPad Air’s narrator. “This is the magical new iPad Air,” says the male voice with a slightly British accent—perhaps a subtle dig at Sir Jony Ive?
There are far more egregious examples of anti-Apple ads from other tech companies, and Amazon does make good points about the HDX weighing and costing less. Not sure why the narrator for the HDX has such a weird twang, but oh well. At least Amazon won’t have to pull this ad out of embarrassment.
You’ve probably heard that the new iPad mini with Retina display has a significantly smaller color gamut that the larger iPad Air, but how does it compete against rival tablets like the Google Nexus 7 and Amazon’s new Kindle Fire HDX?
According to the experts at DisplayMate, not very well. In fact, the new iPad mini came a “distant third” in their tablet display shootout, thanks to Apple’s “inexcusable” decision to use old technology.
“Apple was once the leader in mobile displays, unfortunately it has fallen way behind,” DisplayMate says.
I’m a genuine believer that even if you have an iPad, there’s room for an e-ink Kindle in your life if you love to read. No one is questioning the design or hardware superiority of the iPad, but the truth is, it’s the distinction between a general use device and a specialized device. An iPad may game, check email, play video, and more, but a Kindle is perfectly suited to the one task it’s meant for — reading books — in a way that the iPad never really can be.
It’s hard for me to really get too bent out of shape about Amazon’s newest ad for the Kindle Paperwhite (a fantastic e-reader), showing users trying to read books on the iPad and Kindle in bright outdoor light. The iPad is criticized for the constant glare bouncing off the screen, while the Kindle is praised for being easy-on-the-eyes.
That’s all true. The iPad kind of sucks at outdoor reading compared to the Kindle. But in the dark, it can do so much more.
Thinking about upgrading your old iPad to an iPad Air, or a new iPad mini with Retina display? Well, Target wants to help. The retailer is now offering customers at least $200 in store credit when they trade in any old iPad, including the original model.
Amazon announced this morning that it has updated its desktop Cloud Player to include support for Mac, after launching the desktop app earlier this year on PC only.
Cloud Player for Mac allow Mac users to manage their entire music library regardless of whether you’re online or offline. The app also lets you shop for music on on Amazon’s catalog of over 25 million songs.
It’s been well over a year since the Apple TV received a significant refresh, so we’ve long been wondering whether Apple was planning to unveil a new model at its iPad event this fall. Amazon listings in France and Germany seem to suggest that’s the case, with the $99 set-top box now out of stock until October 23 — a day after Apple’s event.
Amazon’s Whispersync for voice was always an interesting curiosity: You can read a book on your Kindle, seamlessly switch to the Audiobook version, and then switch back again, all without losing your place. This works thanks to the fact that Amazon owns Audible, the biggest audiobook seller around.
The service just got a lot easier to use, thanks to a doubling of compatible titles, and a new Matchmaker service which automatically pairs up any books you already own, and lets you grab the audio version for a big discount.
Amazon is gearing up to launch a new set-top box that hopes to compete with the Apple TV and other video streaming devices this holiday, The Wall Street Journal reports. It’s understood the device is small and resembles a Roku, and it will run apps and provide content from a variety of sources, including Amazon’s own Prime service.
Apple will be “unable” to launch a new iPad mini with Retina display this month due to supply constraints, according to sources in its supply chain, who have been speaking to Reuters. It’s thought the new device will only be available in “limited quantities” this year — if at all — and there’s a possibility it won’t be ready in time for the lucrative holiday shopping season.