Apple loses to Facebook and Google as top talent attractor

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Apple put a giant logo on the Bill Graham Civic Auditorium for WWDC 2016
Employees love working at Apple.
Photo: Milo Kahney/Cult of Mac

Apple is one of the top 5 companies in the U.S. when it comes to attracting and keeping talent, but its rivals Facebook and Google are even better.

LinkedIn has come out with its first ever Top Attractors list based on insights from tracking billions of data points of its 433 million members and discovered that in the employee perks arm race, few can top Google.

tvOS 10 turns Apple TV into a more serious gaming console

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Too bad a software update can't fix the remote.
Apple TV games are no longer required to use Siri Remote.
Photo: Ste Smith/Cult of Mac

You won’t be forced to use Apple’s teeny tiny Siri Remote to play games on Apple TV much longer.

Apple is turning its little black box into a more serious gaming console with tvOS 10 by giving developers the ability to require a third-party controller for games.

Apple to finally step up its AI game by opening Siri up to devs

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Siri popularized digital assistants, but it's quickly falling behind.
Siri won't be restricted anymore.
Photo: Ste Smith/Cult of Mac

We’re all stoked for our first previews of iOS 10 and macOS from WWDC, but according to sources familiar with Apple’s plans, it’s going to be Siri that steals the show.

The virtual assistant is expected to make the leap to the Mac for the first time, and could also open up to third-party apps and services — allowing users to check in for flights, book Uber rides, and do more using only their voice.

Apple’s Echo rival will always be watching you

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Can Apple top the amazing Amazon Echo?
Photo: Jim Merithew/Cult of Mac

Details of Apple’s upcoming Amazon Echo competitor are starting to surface, and it sounds like it could be both Apple’s most futuristic and creepiest product yet. 

The iPhone-maker is considering adding a camera to its Echo rival, according to a new report that claims the device will be able to tell who is using it just by looking at you.