Apple Music might be about to get a big price drop

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AppleMusic
Apple could cut $2 off its regular monthly subscription cost.
Photo: Jim Merithew/Cult of Mac

Forget $9.99 per month — Apple might slash the price of Apple Music subscriptions to better compete with streaming music rivals, most notably Amazon.

According to a new report, Apple could drop monthly subscription prices by as much as 20 percent. The Apple Music price drop would mean a regular subscription would cost users around $7.99 per month, while a family package would go for $12.99.

Apple’s TV app doesn’t work with the two best streaming services

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The TV app coralls all your favorite content.
The TV app coralls all your favorite content.
Photo: Apple

Netflix won’t be embracing Apple’s vision for the future of television.

Apple revealed its plan to own your TV screen today with a new app called TV. The new service aims to unify your TV experience on iPhone, iPad and Apple TV by taking you straight to content, but the two best streaming services won’t be available.

Apple Prime? Here’s why it might be a great idea

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money
Would an Amazon Prime-style service work for Apple?
Photo: Ste Smith/Cult of Mac

Apple should take a note out of Jeff Bezos’ playbook and launch an Amazon Prime-style subscription service, claims an analyst for Goldman Sachs.

“We think Apple should launch a subscription bundle as a way to reinforce iPhone loyalty and leverage it into content,” Simona Jankowski writes in a new note to clients. In the brief, Jankowski and colleagues ponder the potential of a $50 monthly subscription that would get customers the latest iPhone plus other services like Apple TV, Apple Music and freemium access to the iTunes library.

How to get the lowest prices from Amazon

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Amazon plays tricks with pricing, but you can beat the system.
Amazon plays tricks with pricing, but you can beat the system.
Photo: Thoroughly Reviewed/Flickr CC

Shoppers frequent Amazon every day, trusting the site’s algorithms to show the best deals. But a recent Pro Publica report suggests that Amazon is becoming more biased, with its own products and “Fulfilled by Amazon” offerings being prioritized over those from other vendors — even if the other vendors have the cheapest prices.

AirPods point to Apple’s domination of ‘ambient paradigm’

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x
AirPods may miss Christmas while Apple works out audio problems.
Photo: Apple

The Apple Watch and new AirPods may seam like silly side projects to fans, but some analysts on Wall Street believe the company is using the two new products to lay the groundwork for the next era of personal technology.

While Silicon Valley is obssessed with virtual reality headsets, Apple is obsessed with making gadgetry less visible. UBS analysts Steven Milunovich and Benjamin Wilson told clients that while many firms see a lot of downside for Apple, the company’s “ambient paradigm” could be a huge money maker.

With new hardware trio, Google makes major play for your home

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google home speaker
Google Home is taking on the Amazon Echo.
Photo: Google

Not only does Google want to replace your iPhone with a Pixel, the search giant revealed today that it plans to invade homes with three new products that directly compete with offerings from Apple and Amazon.

During an event in San Francisco today, Google unveiled a new Wi-Fi router, an improved Chromecast and a new Google Home device that’s a lot like Amazon’s Echo smart speaker, only it’s powered by Google Assistant.