If you’re a Verizon customer, you’ll want to be on the lookout for an email or text message from asking if you’d be willing to share your data usage (location, web browsing and mobile application usage data) in return for coupons or “rewards.” This sort of data farming for advertisers is nothing new in today’s world, but always a bit unsettling.
All items tagged with "Advertising"
At a Techonomy conference today, two of the four panelists called out Apple as “most likely to succeed” at a session discussing how advertising could affect existing media companies.
While the session itself didn’t spend a lot of time on Apple, according to Techcrunch, the panel ended with an answer to moderator Dave Morgan’s question on predictiong the world’s most powerful media company in 2020. Digital agency AKQA’s Tom Bedecarre said that Apple would take the top spot, due to the several media delivery platforms that it owns or controls.
Another panelist and CEO of SocialFlow, Frank Speiser, agreed, adding that the time was ripe for a company like Facebook or Twitter to team up with Apple to help improve discovery, thus giving the partnering company a leg up in the media landscape.
Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures.
This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using projection mapping technology, now simple printed pages are doing the same thing.
Sick, enraged or just plain glum about the fact that your new iPhone 5 won’t work with your multiple and expensive speaker docks? Then you should probably lose that sense of entitlement.
Or you could move to Brazil (where an iPhone costs the same as a small private plane, more or less) and start buying paper magazines. Because a recent Coca Cola ad turns a copy of Capricho magazine into a passive cylindrical speaker dock.
Scott Trattner, the executive creative director behind the “Genius” advertising campaign — which was quickly killed by Apple shortly after its debut — has left his role at TBWA/Media Arts Lab in favor of a new role with advertising agency 72andSunny.
Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.
So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.
What would an “Applefied” Coca-Cola ad look like? Or Levi’s, and Starbucks? Art director Bryan Evans has been wondering that himself and has created a series of ads for popular products that mimic Apple’s style. Take a look at what the world would be like if every ad looked like an Apple ad.
Studies released earlier this year strongly indicated that the iPad is one of the most effective online advertising vehicles out there. iPad users are more likely to respond to ads than users of most other devices and more likely to purchase or research a product after seeing an ad on their device.
A new study confirms this trend and raises the possibility that the iPad may be subtly reshaping the online advertising industry.
Earlier this year, we reported on the plans by NetZero and FreedomPop to offer free 4G mobile broadband in the U.S. over ClearWire’s WiMax network. Both companies planned to operate on a freemium basis where users get a limited amount of data each month and can buy more if they choose.
This week, a company in the U.K. called Samba joined the free broadband bandwagon with a model that’s ad-based and freemium in nature, making it somewhat similar to NetZero’s original business model from the good old days of dial-up service.
Over the past few months we’ve learned a lot about the mobile ad market from a variety of studies. We know that iOS users are more likely to respond to ads than Android users, and that there’s often a big return on ads designed specifically for the iPad and other tablets. We’ve also learned that many ad agencies haven’t yet realized the value in either of those data points.
One company that sees the value of mobile ads is Universal Pictures. Universal has created an interactive mobile campaign for its upcoming “Savages” – an Oliver Stone thriller that opens a week from Friday (July 6) – that ticks all the right boxes for mobile ad success.