Wouldn’t it be freaking cool to hangout with a couple thousand other iPad owners and make the world’s biggest interactive billboard? You could create some pretty amazing stuff – like a huge video of that Helicopter Cat thing. We’re always so separated and alone when using our cool new gadgets, but Nate Bolt, Ryan Schude, and Lauren Randolph think it’s time to make something together out of them, so they created a huge jumbotron out of their iPads.
Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.
Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.
The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)
Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.
According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.
Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”
This image, designed by Hong Kong student Jonathan Mak, earned him a job with Coca-Cola.
A Steve Jobs tribute image that rapidly went viral shortly after Jobs passed away last October has earned one 20-year-old student a job with Coca-Cola. Jonathan Mak, who lives in Hong Kong, was recruited by the beverage giant to design posters for its latest advertising campaign.
Historically, developers have earned 70% of the revenue from application downloads from the App Store and 60% from iAd revenue, but today comes good news for those of you who use the iAd platform in your apps. Apple has revealed on its Developer Center that developers will now be earning an extra 10% from iAd revenue, boosting it to 70% in total. Is this Apple’s push to get the advertising service into more apps?
Apple has aired a new commercial for the iPhone 4S. Simply called “iCloud Harmony,” the 30-second TV spot highlights iCloud’s ability to sync your media and apps between devices. ”Automatic. Everywhere. iCloud.“
Apple has aired two new TV commercials for the iPhone 4S called “Road Trip” and “Rock God.” Both ads highlight Siri, the staple feature of the iPhone 4S. In classic Apple fashion, both spots are poignant and touching. The first ad features a couple on a trip, while the second tells the story of a teenager learning how to play guitar. Siri is used to find directions, send text messages, search Wolfram Alpha, and more.
Just under 18 months after its launch, Apple is set to make more changes to its iAd mobile advertising service in a bid to attract more customers. The Cupertino company is hoping to claw back some of the ground it’s quickly losing to Google’s AdMob service by reducing the initial buy-in to iAd, and changing the way in which advertisers pay.
![Check Out This Huge Billboard Made Entirely Out Of iPads [Video]](http://cdn.cultofmac.com/wp-content/plugins/lazy-load/images/1x1.trans.gif)
![Check Out This Huge Billboard Made Entirely Out Of iPads [Video]](http://cdn.cultofmac.com/wp-content/uploads/2012/06/cat.jpg "cat")
![Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]](http://cdn.cultofmac.com/wp-content/uploads/2012/04/Ken-Segall-c-Doug-Schneider-NEW1.jpg "Ken Segall (c) Doug Schneider NEW")
![Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]](http://cdn.cultofmac.com/wp-content/uploads/2012/04/Ken-Segall-c-Doug-Schneider-NEW.jpg "Ken Segall (c) Doug Schneider NEW")
![Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]](http://cdn.cultofmac.com/wp-content/uploads/2012/04/170349-steve-jobs.jpg "170349-steve-jobs")
