What Cielo D. ‘Shot on iPhone 6’ became a billboard and a symbol of hope

Ceilo de la Paz made a selfie that reflected the story of her life.
Ceilo de la Paz made a selfie that reflected the story of her life.
Photo: Cielo de la Paz/Apple

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead.

 She would get her sign — a billboard no less — and when she saw it for the first time, it gave her a much-needed feeling of triumph.

The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6” campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.

Photographers thrilled with exposure from ‘Shot on iPhone 6’ ad campaign

Flavio Sarescia was happily surprised when this photo he made with his iPhone 6 was selected by Apple for its popular ad campaign.
Flavio Sarescia was happily surprised when this photo he made with his iPhone 6 was selected by Apple for its popular ad campaign.
Photo: Flavio Sarescia/Apple

Flavio Sarescia’s photography is on billboards around the world, walls of train stations and even the back cover of a magazine. Yet he makes his living selling dog food.
His moody photo of a resting surfer on a rocky New Zealand beach at sunset caught the eye of Apple and landed in the “Shot on iPhone 6” advertising campaign, a collection of photos and videos from more than 50 iPhone 6 users prominently displayed in more than 70 cities around the world.

Sarescia and other hobbyists have pictures alongside those of established professionals, a subtle pitch to the rest of us that suggests whether the iPhone 6 is in the hands of an amateur or artist, both can create on “equal” terms. We all can make great pictures.

Free app swaps New York subway ads for street art


Photo: NO AD
New York commuters can use a free app to virtually purge the subway of annoying advertisements. Photo: NO AD

If you’ve ever visited the subway platforms in the Big Apple, you know they’re plastered with advertisements. That’s where a free new app called NO AD comes in.

The work of Re+Public, a team of devs who use technology to “alter the current expectations of urban media,” NO AD is an augmented-reality app that strips the New York City subway system of its ads — and replaces them with art.

Just point your iPhone camera at a billboard and, hey presto, you’ll see it vanish and a piece of street art will seamlessly appear where there was once corporate propaganda.

Pretty neat, huh?

Apple tweaks HealthKit policy to shield your most personal data


New IBM cloud has the potential to take Health data to the next level. Photo: Apple
Apple has modified HealthKit's privacy policy to ensure that your data is safe from advertisers.

Apple may view its mobile health push as a “moral obligation,” but for it to really become the tech leader in this area it’s going to need to ensure that it has user trust on its side.

That may help explain why — ahead of the September 9 event many predict will see the unveiling of the long-awaited iWatch — Apple has taken the opportunity to update its HealthKit privacy policy to ensure that developers keep user data away from advertisers and data brokers.

Monetize your iOS app with StartApp now supporting Apple’s Swift code [Sponsored post]


This post is brought to you by StartApp.

Are you a developer or advertiser looking to make a profitable app? The best way to do so is integrate a mobile monetization platform that inserts ads for other apps in your app. Recently moving into iOS operating environment, one of Google Android’s biggest and most successful ad networks to date, StartApp, now offers the first SDK to support Apple’s new programming language, Swift.

Watch the video showing how StartApp can help monetize your iOS app here.