Apple’s ‘Start Something New’ campaign will help you get your creativity on

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Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Photo: Apple

Apple won’t tell you it makes the world’s best computing products. That’s because rhetoric doesn’t have the same power as seeing is believing.

Apple is showcasing the work of some of the more creative users of iMacs, iPads and iPhones in an advertising campaign called “Start Something New.”

Apple surprises ‘iPhone 6’ photographers with coffee table books

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Apple surprises the photographers from the
Apple surprises the photographers from the "Shot on iPhone 6" campaign with coffee table books.
Photo: Brendan Ó Sé

The billboards and ads featuring beautiful photographs shot with an iPhone 6 are nearly gone. Apple is now promoting a new iPhone. But that does not mean Apple has forgotten the photographers whose work helped sell phones and treat the world to art in public spaces.

Photographers from the “Shot on iPhone 6” campaign have been getting packages in the mail, a pair of cloth-covered coffee table books featuring their work. The books were apparently a surprise and included a pair of white gloves for handling with care.

Watch iPhones die slowly in Droid Turbo 2 torture-porn ad

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watch-iphones-die-slowly-in-droid-turbo-2-torture-porn-ad-image-cultofandroidcomwp-contentuploads201510Droid-Turbo-2-shatterproof-ad-jpg
An unknown number of smartphones died in the making of this ad.
Photo: Motorola

Maybe you know this sickening feeling: Your smartphone slips from your hand and starts its descent toward the ground. If you’re standing in an asphalt parking lot or walking down a city sidewalk — and you don’t have your phone protected in a life-preserving case — you know what happens next.

Time seems to stand still as the phone falls toward earth. Then … Impact. Shattering glass. And a horrifying glimpse at the damage done.

Instagram is about to hit you with ads whether you Like them or not

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Instagram ads
Get ready to see this stuff all the time.
Photo: Progressive (via Instagram)

Are you tired of your Instagram feed being low on sponsored posts from companies trying to sell you things? If so, here comes the best news you’ve ever heard.

The company has opened up its advertising code to make it easier than ever for partners to get ads all up in the Facebook-owned photo-sharing app.

‘Shot on iPhone 6’ campaign proves humbling for young photographer

This vintage roller skate was one of three photos by photographer Michael Mainenti that were chosen by Apple for the
This vintage roller skate is one of three photos by Michael Mainenti chosen for Apple's "Shot on iPhone 6" campaign.
Photo: Michael Mainenti

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6’ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”