Microsoft’s recent barrageofanti-iPadads have nearly all featured third-party tablets rather than boasting about Microsoft’s own iPad-killer, the Surface RT. Now that it’s desperately slashed prices on RT units, Microsoft is feeling inexplicably cocky in its latest ad, which pits the hardware and software specs of the iPad against that of the Surface RT.
Basically, Microsoft is praying the iPad’s lack of a keyboard (that you have to purchase separately), Microsoft Office, and a USB port will be enough to entice some unlucky nerds to buy a Surface RT instead of an iPad now that it’s cheaper than ever but still deprived of quality apps.
Joining its buddy Microsoft, Nokia has decided to start attacking Apple’s products head-on with a new ad campaign for the Nokia 925 that bashes the iPhone 5’s camera.
The new ad starts by noting that more pictures are taken on the iPhone every day than on any other camera. But Nokia’s all about quality instead of quantity, goes the ad, so you should totally buy the the Nokia 925 if the only thing that matters in the world to you is your smartphone’s camera sensor.
To Nokia’s credit, their PureView cameras are pretty nice—if you don’t mind lugging around a big bulky Windows Phone that still doesn’t even have Instagram.
While Microsoft has lost an astonishing $900 million on the Surface RT and dropped the price to $349 to clear out inventory, they’re still bashing the iPad on national TV, this time using Siri to woefully lament her own feature-by-feature inadequacy compared to the Surface RT.
I have to admit, I love this commercial. Sure, the iPad is an infinitely better tablet, but I still think this is a funny and effective attempt by Microsoft to make the Surface RT seem like less of a lame duck. They should really be exerting this effort on the Surface Pro, though, which has gotten a much better reception than the also-ran RT.
Check out the inexplicable Samsung ad above. A weirdo sitting in a barren landscape, giggling at apples, as a synthesizer farts. Then, suddenly, he does a weird dance with Ninjas. Hey, don’t you want to buy a Galaxy S4 now?
It’s completely stupid, and Steve Jobs would have hated it. How do you know? Because legendary Apple ad man Ken Segall says he would have. Here’s why: Steve didn’t want his ad companies huffing the paint thinner.
Android’s share of the worldwide smartphone market may be sizably bigger than that of its rivals, but when it comes to mobile advertising, iOS remains king. According to the latest data from mobile ad firm Velti, Apple’s share grew from 59% to 64% between May 2012 and May 2013.
It’s been hard to miss Apple’s new ‘Designed by Apple’ ad campaign that has taken over TV the past few days. Apple isn’t content with just a TV commercial, though, as the company has begun to publish two-page advertisements in newspapers to push the campaign forward.
Today’s edition of the Toronto Star features a two-page Apple ad of a man wearing an iPhone armband while exercising, with the monologue for the ‘Designed by Apple’ commercial printed above. We expect similar ads to pop-up across the U.S. over the next few weeks.
Apple’s clever iPad mini ads that have been featured on the back covers of Time, Wired, the New Yorker, and Surfer, were just awarded one of the most prestigious advertising award in the world today.
The Apple iPad mini campaign by TBWA Media Arts Lab won the Grand Prix in press even though the iPad mini has been viewed by many as the device that will eventually kill newspapers and magazine. To get the top prize, Apple beat out strong competition from Dove and Beijing Sports.
Marcello Serpa, chief creative officer at Almap BBDO presided over the judging and had the following explanation for why Apple won:
Apple has really started to rally around its identity as an American company. During Tim Cook’s recent appearance in Washington he repeatedly stressed the point that Apple is proud to be an American company. Phil Schiller also made sure to note that the new Mac Pro is designed and assembled in America.
At the end of WWDC Apple revealed a new ad, ‘Designed by Apple in California’ which talks about the passion Apple puts into its products. Cook said the ad will start appearing on TV later today.
Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.
Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.
Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.