The billboards and ads featuring beautiful photographs shot with an iPhone 6 are nearly gone. Apple is now promoting a new iPhone. But that does not mean Apple has forgotten the photographers whose work helped sell phones and treat the world to art in public spaces.
Photographers from the “Shot on iPhone 6” campaign have been getting packages in the mail, a pair of cloth-covered coffee table books featuring their work. The books were apparently a surprise and included a pair of white gloves for handling with care.
Maybe you know this sickening feeling: Your smartphone slips from your hand and starts its descent toward the ground. If you’re standing in an asphalt parking lot or walking down a city sidewalk — and you don’t have your phone protected in a life-preserving case — you know what happens next.
Time seems to stand still as the phone falls toward earth. Then … Impact. Shattering glass. And a horrifying glimpse at the damage done.
Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.
Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”
Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.
“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6’ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”