Watch iPhones die slowly in Droid Turbo 2 torture-porn ad

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An unknown number of smartphones died in the making of this ad.
Photo: Motorola

Maybe you know this sickening feeling: Your smartphone slips from your hand and starts its descent toward the ground. If you’re standing in an asphalt parking lot or walking down a city sidewalk — and you don’t have your phone protected in a life-preserving case — you know what happens next.

Time seems to stand still as the phone falls toward earth. Then … Impact. Shattering glass. And a horrifying glimpse at the damage done.

Instagram is about to hit you with ads whether you Like them or not

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Instagram ads
Get ready to see this stuff all the time.
Photo: Progressive (via Instagram)

Are you tired of your Instagram feed being low on sponsored posts from companies trying to sell you things? If so, here comes the best news you’ve ever heard.

The company has opened up its advertising code to make it easier than ever for partners to get ads all up in the Facebook-owned photo-sharing app.

‘Shot on iPhone 6’ campaign proves humbling for young photographer

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This vintage roller skate was one of three photos by photographer Michael Mainenti that were chosen by Apple for the
This vintage roller skate is one of three photos by Michael Mainenti chosen for Apple's "Shot on iPhone 6" campaign.
Photo: Michael Mainenti

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6’ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”

iPhone 6 camera lets travel photographer pack light

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This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's
This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's advertising campaign.
Photo: Austin Mann

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 The thick Icelandic fog lifted and Austin Mann saw an otherworldly glacier emerge. Photography is a way for Mann, a Christian and a professional travel photographer, to worship god, and this was the kind of scene that spoke to him.

But to get the shot, he would have to leave his camera gear in the car for a climb on all fours down a rocky cliff. Mann put his new iPhone 6 Plus in his pocket and scrambled down to make the picture.

The shot, taken using the iPhone’s panorama mode, was among the most prominent photos featured in Apple’s “Shot on iPhone 6” marketing campaign, a promotional blitz that began in the spring with billboards, giant banners stretched across the sides of buildings, and advertising on television and in magazines.

What Cielo D. ‘Shot on iPhone 6’ became a billboard and a symbol of hope

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shot on iphone 6
Ceilo de la Paz made a selfie that reflected the story of her life.
Photo: Cielo de la Paz/Apple

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead.

 She would get her sign — a billboard no less — and when she saw it for the first time, it gave her a much-needed feeling of triumph.

The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6” campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.

Photographers thrilled with exposure from ‘Shot on iPhone 6’ ad campaign

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This photo by Flavio Sarescia was part of the original
Flavio Sarescia was happily surprised when this photo he made with his iPhone 6 was selected by Apple for its popular ad campaign.
Photo: Flavio Sarescia/Apple

Flavio Sarescia’s photography is on billboards around the world, walls of train stations and even the back cover of a magazine. Yet he makes his living selling dog food.
 
His moody photo of a resting surfer on a rocky New Zealand beach at sunset caught the eye of Apple and landed in the “Shot on iPhone 6” advertising campaign, a collection of photos and videos from more than 50 iPhone 6 users prominently displayed in more than 70 cities around the world.

Sarescia and other hobbyists have pictures alongside those of established professionals, a subtle pitch to the rest of us that suggests whether the iPhone 6 is in the hands of an amateur or artist, both can create on “equal” terms. We all can make great pictures.

Free app swaps New York subway ads for street art

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Photo: NO AD
New York commuters can use a free app to virtually purge the subway of annoying advertisements. Photo: NO AD

If you’ve ever visited the subway platforms in the Big Apple, you know they’re plastered with advertisements. That’s where a free new app called NO AD comes in.

The work of Re+Public, a team of devs who use technology to “alter the current expectations of urban media,” NO AD is an augmented-reality app that strips the New York City subway system of its ads — and replaces them with art.

Just point your iPhone camera at a billboard and, hey presto, you’ll see it vanish and a piece of street art will seamlessly appear where there was once corporate propaganda.

Pretty neat, huh?

Apple tweaks HealthKit policy to shield your most personal data

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New IBM cloud has the potential to take Health data to the next level. Photo: Apple
Apple has modified HealthKit's privacy policy to ensure that your data is safe from advertisers.

Apple may view its mobile health push as a “moral obligation,” but for it to really become the tech leader in this area it’s going to need to ensure that it has user trust on its side.

That may help explain why — ahead of the September 9 event many predict will see the unveiling of the long-awaited iWatch — Apple has taken the opportunity to update its HealthKit privacy policy to ensure that developers keep user data away from advertisers and data brokers.

Monetize your iOS app with StartApp now supporting Apple’s Swift code [Sponsored post]

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9 astonishing Apple ads you probably missed

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.