All items tagged with "Advertising"

Apple’s iPad Mini Ad Campaign Wins Prestigious Grand Prix Advertising Award

ipadminiadontimemag
Apple’s clever iPad mini ads that have been featured on the back covers of Time, Wired, the New Yorker, and Surfer, were just awarded one of the most prestigious advertising award in the world today.

The Apple iPad mini campaign by TBWA Media Arts Lab won the Grand Prix in press even though the iPad mini has been viewed by many as the device that will eventually kill newspapers and magazine. To get the top prize, Apple beat out strong competition from Dove and Beijing Sports.

Marcello Serpa, chief creative officer at Almap BBDO presided over the judging and had the following explanation for why Apple won:

Read the rest of this post »

Apple Releases New ‘Designed by Apple in California’ Ad [Video]

designedbyapple

Apple has really started to rally around its identity as an American company. During Tim Cook’s recent appearance in Washington he repeatedly stressed the point that Apple is proud to be an American company. Phil Schiller also made sure to note that the new Mac Pro is designed and assembled in America.

At the end of WWDC Apple revealed a new ad, ‘Designed by Apple in California’ which talks about the passion Apple puts into its products. Cook said the ad will start appearing on TV later today.

Read the rest of this post »

Apps Help Google Triple YouTube Ad Sales On Mobile

youtube_ipad_mini

Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.

Read the rest of this post at Cult of Android »

iOS And Android App Ads Can Reach A Huge, If Fragmented, Audience [Study]

Flurry_Apps_vs_Computers

Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.

Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.

Read the rest of this post at Cult of Android »

Samsung Actually Outspends Apple On Advertising By 400% [Chart]

apple-samsung-advertising

It’s no secret that Samsung outspends Apple on advertising by a huge margin. Whether those ads are crap or strokes of genius, of course, is a matter of opinion. But dollar for dollar, the truth is clear: Samsung has to spend more money to get its smartphones noticed than Apple does.

Read the rest of this post at Cult of Android »

Subscribe to the Cultcast

Apple Secures A Registered Trademark For ‘iAd’


6a0120a5580826970c017d42225cbd970c-800wi

The U.S. Patent & Trademark Office has today approved Apple’s application for a registered trademark for “iAd,” 21 months after the Cupertino company first applied for it.

Read the rest of this post »

Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

Screen Shot 2013-03-13 at 14.41.35

It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

Read the rest of this post at Cult of Android »

T-Mobile’s Response To AT&T’s Negative Ad Campaign Is Simply Brilliant [Image]

tmobilevsatt

In the latest spat of the carriers, AT&T ran a one-page ad in newspapers last week attacking T-Mobile and claiming that the purple carrier drops two times more calls and is 50% slower.

It hasn’t taken long for T-Mobile to respond with their own one-page newspaper ads, which are simply brilliant: “If AT&T thought our network wasn’t great, why did they try to buy it?” Touché. T-Mobile’s got a couple of other ads to taunt AT&T, which you can check out here.

Google To Take On Spotify With YouTube Music Streaming Service [Rumor]

YouTube-iPad
Google is preparing to take on companies like Spotify and Rdio with a new YouTube music streaming service, according to sources in the record industry, who have been speaking to Fortune. The service, which is expected to launch later this year, could be available for free, but there will be subscription options for those who don’t like to see advertisements.

Read the rest of this post at Cult of Android »

Google Pays Apple $1 Billion A Year To Be Default Search Provider On iOS [Report]

Google-on-iPhone

Google pays Apple around $1 billion a year to be the default search engine on iOS, according to Morgan Stanley analyst Scott Devitt, and that figure is going to rise in the years ahead. That’s more than a lot of companies turn over in a year, and Apple banks it for doing literally nothing.

Read the rest of this post »