Apple’s latest failure: advertising

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Apple just isn't cut out for the business.
Photo: Apple

Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.

Apple’s ‘Start Something New’ campaign will help you get your creativity on

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Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Photo: Apple

Apple won’t tell you it makes the world’s best computing products. That’s because rhetoric doesn’t have the same power as seeing is believing.

Apple is showcasing the work of some of the more creative users of iMacs, iPads and iPhones in an advertising campaign called “Start Something New.”

Apple surprises ‘iPhone 6’ photographers with coffee table books

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Apple surprises the photographers from the
Apple surprises the photographers from the "Shot on iPhone 6" campaign with coffee table books.
Photo: Brendan Ó Sé

The billboards and ads featuring beautiful photographs shot with an iPhone 6 are nearly gone. Apple is now promoting a new iPhone. But that does not mean Apple has forgotten the photographers whose work helped sell phones and treat the world to art in public spaces.

Photographers from the “Shot on iPhone 6” campaign have been getting packages in the mail, a pair of cloth-covered coffee table books featuring their work. The books were apparently a surprise and included a pair of white gloves for handling with care.

Watch iPhones die slowly in Droid Turbo 2 torture-porn ad

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An unknown number of smartphones died in the making of this ad.
Photo: Motorola

Maybe you know this sickening feeling: Your smartphone slips from your hand and starts its descent toward the ground. If you’re standing in an asphalt parking lot or walking down a city sidewalk — and you don’t have your phone protected in a life-preserving case — you know what happens next.

Time seems to stand still as the phone falls toward earth. Then … Impact. Shattering glass. And a horrifying glimpse at the damage done.

Instagram is about to hit you with ads whether you Like them or not

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Instagram ads
Get ready to see this stuff all the time.
Photo: Progressive (via Instagram)

Are you tired of your Instagram feed being low on sponsored posts from companies trying to sell you things? If so, here comes the best news you’ve ever heard.

The company has opened up its advertising code to make it easier than ever for partners to get ads all up in the Facebook-owned photo-sharing app.

‘Shot on iPhone 6’ campaign proves humbling for young photographer

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This vintage roller skate was one of three photos by photographer Michael Mainenti that were chosen by Apple for the
This vintage roller skate is one of three photos by Michael Mainenti chosen for Apple's "Shot on iPhone 6" campaign.
Photo: Michael Mainenti

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6’ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”

iPhone 6 camera lets travel photographer pack light

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This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's
This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's advertising campaign.
Photo: Austin Mann

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 The thick Icelandic fog lifted and Austin Mann saw an otherworldly glacier emerge. Photography is a way for Mann, a Christian and a professional travel photographer, to worship god, and this was the kind of scene that spoke to him.

But to get the shot, he would have to leave his camera gear in the car for a climb on all fours down a rocky cliff. Mann put his new iPhone 6 Plus in his pocket and scrambled down to make the picture.

The shot, taken using the iPhone’s panorama mode, was among the most prominent photos featured in Apple’s “Shot on iPhone 6” marketing campaign, a promotional blitz that began in the spring with billboards, giant banners stretched across the sides of buildings, and advertising on television and in magazines.

What Cielo D. ‘Shot on iPhone 6’ became a billboard and a symbol of hope

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shot on iphone 6
Ceilo de la Paz made a selfie that reflected the story of her life.
Photo: Cielo de la Paz/Apple

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead.

 She would get her sign — a billboard no less — and when she saw it for the first time, it gave her a much-needed feeling of triumph.

The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6” campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.

Photographers thrilled with exposure from ‘Shot on iPhone 6’ ad campaign

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This photo by Flavio Sarescia was part of the original
Flavio Sarescia was happily surprised when this photo he made with his iPhone 6 was selected by Apple for its popular ad campaign.
Photo: Flavio Sarescia/Apple

Flavio Sarescia’s photography is on billboards around the world, walls of train stations and even the back cover of a magazine. Yet he makes his living selling dog food.
 
His moody photo of a resting surfer on a rocky New Zealand beach at sunset caught the eye of Apple and landed in the “Shot on iPhone 6” advertising campaign, a collection of photos and videos from more than 50 iPhone 6 users prominently displayed in more than 70 cities around the world.

Sarescia and other hobbyists have pictures alongside those of established professionals, a subtle pitch to the rest of us that suggests whether the iPhone 6 is in the hands of an amateur or artist, both can create on “equal” terms. We all can make great pictures.

Free app swaps New York subway ads for street art

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Photo: NO AD
New York commuters can use a free app to virtually purge the subway of annoying advertisements. Photo: NO AD

If you’ve ever visited the subway platforms in the Big Apple, you know they’re plastered with advertisements. That’s where a free new app called NO AD comes in.

The work of Re+Public, a team of devs who use technology to “alter the current expectations of urban media,” NO AD is an augmented-reality app that strips the New York City subway system of its ads — and replaces them with art.

Just point your iPhone camera at a billboard and, hey presto, you’ll see it vanish and a piece of street art will seamlessly appear where there was once corporate propaganda.

Pretty neat, huh?