Apple tweaks HealthKit policy to shield your most personal data

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New IBM cloud has the potential to take Health data to the next level. Photo: Apple
Apple has modified HealthKit's privacy policy to ensure that your data is safe from advertisers.

Apple may view its mobile health push as a “moral obligation,” but for it to really become the tech leader in this area it’s going to need to ensure that it has user trust on its side.

That may help explain why — ahead of the September 9 event many predict will see the unveiling of the long-awaited iWatch — Apple has taken the opportunity to update its HealthKit privacy policy to ensure that developers keep user data away from advertisers and data brokers.

Monetize your iOS app with StartApp now supporting Apple’s Swift code [Sponsored post]

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This post is brought to you by StartApp.

Are you a developer or advertiser looking to make a profitable app? The best way to do so is integrate a mobile monetization platform that inserts ads for other apps in your app. Recently moving into iOS operating environment, one of Google Android’s biggest and most successful ad networks to date, StartApp, now offers the first SDK to support Apple’s new programming language, Swift.

Watch the video showing how StartApp can help monetize your iOS app here.

9 astonishing Apple ads you probably missed

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

This is war: Apple readies massive marketing army

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Apple's marketing chief, Phil Schiller, is ready to shake up the advertising world
Apple's marketing chief, Phil Schiller, is ready to shake up the advertising world with is own army

No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.

In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.

Apple promises $2 million to help bring Super Bowl 50 to Bay Area

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Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.