Apple’s latest failure: advertising


Apple just isn't cut out for the business.
Photo: Apple

Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.

Apple’s ‘Start Something New’ campaign will help you get your creativity on


Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Photo: Apple

Apple won’t tell you it makes the world’s best computing products. That’s because rhetoric doesn’t have the same power as seeing is believing.

Apple is showcasing the work of some of the more creative users of iMacs, iPads and iPhones in an advertising campaign called “Start Something New.”

Apple surprises ‘iPhone 6’ photographers with coffee table books


Apple surprises the photographers from the
Apple surprises the photographers from the "Shot on iPhone 6" campaign with coffee table books.
Photo: Brendan Ó Sé

The billboards and ads featuring beautiful photographs shot with an iPhone 6 are nearly gone. Apple is now promoting a new iPhone. But that does not mean Apple has forgotten the photographers whose work helped sell phones and treat the world to art in public spaces.

Photographers from the “Shot on iPhone 6” campaign have been getting packages in the mail, a pair of cloth-covered coffee table books featuring their work. The books were apparently a surprise and included a pair of white gloves for handling with care.

Watch iPhones die slowly in Droid Turbo 2 torture-porn ad


An unknown number of smartphones died in the making of this ad.
Photo: Motorola

Maybe you know this sickening feeling: Your smartphone slips from your hand and starts its descent toward the ground. If you’re standing in an asphalt parking lot or walking down a city sidewalk — and you don’t have your phone protected in a life-preserving case — you know what happens next.

Time seems to stand still as the phone falls toward earth. Then … Impact. Shattering glass. And a horrifying glimpse at the damage done.

Instagram is about to hit you with ads whether you Like them or not


Instagram ads
Get ready to see this stuff all the time.
Photo: Progressive (via Instagram)

Are you tired of your Instagram feed being low on sponsored posts from companies trying to sell you things? If so, here comes the best news you’ve ever heard.

The company has opened up its advertising code to make it easier than ever for partners to get ads all up in the Facebook-owned photo-sharing app.