Apple may view its mobile health push as a “moral obligation,” but for it to really become the tech leader in this area it’s going to need to ensure that it has user trust on its side.
Are you a developer or advertiser looking to make a profitable app? The best way to do so is integrate a mobile monetization platform that inserts ads for other apps in your app. Recently moving into iOS operating environment, one of Google Android’s biggest and most successful ad networks to date, StartApp, now offers the first SDK to support Apple’s new programming language, Swift.
Watch the video showing how StartApp can help monetize your iOS app here.
From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
Apple’s marketing chief, Phil Schiller, is ready to shake up the advertising world with is own army
No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.
In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.
Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.
One of the first things Steve Jobs did after returning to Apple in the late 90s was to bring back TBWA\Chiat\Day, the ad agency which had previously produced the memorable “1984” Macintosh commercial. The result was the famous “Think Different” campaign, which helped set Apple off on its present course. Now it seems that Apple is moving away from TBWA\Chiat\Day, toward producing more of its television ads in-house.
But while Apple is beating rival Samsung on both the quality of its products and adverts, it is perhaps losing out when it comes to the kind of big digital media strategies that really attract attention (and customers) — like Ellen DeGeneres’ famous Oscars selfie which Publicis CEO Maurice Levy recently valued at between $800 million and $1 billion.
With that in mind, Apple is reportedly changing up its marketing approach to invest more in digital marketing and social media support — adding four new digital agencies to its roster.
UPDATE: Facebook has now confirmed auto-playing ads will rollout this week. See the update at the bottom of this post.
Facebook’s auto-playing video ads, which first appeared on iOS last week, will be seen by all users on all platforms later this week, The Wall Street Journal reports. You’ll see them on your desktop as well as your mobile devices, and they will play automatically as you scroll through your timeline.
Apple began running its Mac Pro teaser ad in theaters before showings Jobs last week, but now that no one is up to seeing Kutcher doing his worst Steve impression, Apple’s pushed the ad out onto YouTube.
The ad is essentially the same as one that was shown during the Mac Pro announcement at WWDC, except they’ve added some new cinematic-styled text at the end.
Apple’s Pandora-like competitor, iTunes Radio, is gearing up for a fall launch, but before Apple can stream songs to iOS devices across the U.S. for free, it’s got to find someone to help pay for it all, so it’s recruited some of the biggest brands in the world to supply it with ads.
The list of brand partners participating in the iTunes Radio launch will include McDonalds, Nissan, Pepsi and Procter & Gamble — all of which get exclusivity within their industries until the end of 2013.