Ceilo de la Paz made a selfie that reflected the story of her life.
There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead. She would get her sign – a billboard no less – and when she saw it for the first time, it gave her a much-needed feeling of triumph.
The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6’ campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.
Flavio Sarescia was happily surprised when this photo he made with his iPhone 6 was selected by Apple for its popular ad campaign.
Flavio Sarescia’s photography is on billboards around the world, walls of train stations and even the back cover of a magazine. Yet he makes his living selling dog food. His moody photo of a resting surfer on a rocky New Zealand beach at sunset caught the eye of Apple and landed in the “Shot on iPhone 6’ advertising campaign, a collection of photos and videos from more than 50 iPhone 6 users prominently displayed in more than 70 cities around the world.
Sarescia and other hobbyists have pictures alongside those of established professionals, a subtle pitch to the rest of us that suggests whether the iPhone 6 is in the hands of an amateur or artist, both can create on “equal” terms. We all can make great pictures.
New York commuters can use a free app to virtually purge the subway of annoying advertisements. Photo: NO AD
If you’ve ever visited the subway platforms in the Big Apple, you know they’re plastered with advertisements. That’s where a free new app called NO AD comes in.
The work of Re+Public, a team of devs who use technology to “alter the current expectations of urban media,” NO AD is an augmented-reality app that strips the New York City subway system of its ads — and replaces them with art.
Just point your iPhone camera at a billboard and, hey presto, you’ll see it vanish and a piece of street art will seamlessly appear where there was once corporate propaganda.
Apple may view its mobile health push as a “moral obligation,” but for it to really become the tech leader in this area it’s going to need to ensure that it has user trust on its side.
Are you a developer or advertiser looking to make a profitable app? The best way to do so is integrate a mobile monetization platform that inserts ads for other apps in your app. Recently moving into iOS operating environment, one of Google Android’s biggest and most successful ad networks to date, StartApp, now offers the first SDK to support Apple’s new programming language, Swift.
Watch the video showing how StartApp can help monetize your iOS app here.
From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
Apple’s marketing chief, Phil Schiller, is ready to shake up the advertising world with is own army
No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.
In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.
Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.
One of the first things Steve Jobs did after returning to Apple in the late 90s was to bring back TBWA\Chiat\Day, the ad agency which had previously produced the memorable “1984” Macintosh commercial. The result was the famous “Think Different” campaign, which helped set Apple off on its present course. Now it seems that Apple is moving away from TBWA\Chiat\Day, toward producing more of its television ads in-house.
But while Apple is beating rival Samsung on both the quality of its products and adverts, it is perhaps losing out when it comes to the kind of big digital media strategies that really attract attention (and customers) — like Ellen DeGeneres’ famous Oscars selfie which Publicis CEO Maurice Levy recently valued at between $800 million and $1 billion.
With that in mind, Apple is reportedly changing up its marketing approach to invest more in digital marketing and social media support — adding four new digital agencies to its roster.