All items tagged with "Advertising"

Apple Teams With New Ad Agencies To Counter Samsung Threat

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When you’ve got $158.8 billion in the bank, there’s not a huge amount you need to be envious of.

But while Apple is beating rival Samsung on both the quality of its products and adverts, it is perhaps losing out when it comes to the kind of big digital media strategies that really attract attention (and customers) — like Ellen DeGeneres’ famous Oscars selfie which Publicis CEO Maurice Levy recently valued at between $800 million and $1 billion.

With that in mind, Apple is reportedly changing up its marketing approach to invest more in digital marketing and social media support — adding four new digital agencies to its roster.

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Facebook To Turn Super Troll This Week With Auto-Playing Video Ads For Us All [Update]

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UPDATE: Facebook has now confirmed auto-playing ads will rollout this week. See the update at the bottom of this post.

Facebook’s auto-playing video ads, which first appeared on iOS last week, will be seen by all users on all platforms later this week, The Wall Street Journal reports. You’ll see them on your desktop as well as your mobile devices, and they will play automatically as you scroll through your timeline.

Read the rest of this post at Cult of Android »

Apple Releases Mac Pro Cinema Teaser Ad To YouTube

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Apple began running its Mac Pro teaser ad in theaters before showings Jobs last week, but now that no one is up to seeing Kutcher doing his worst Steve impression, Apple’s pushed the ad out onto YouTube.

The ad is essentially the same as one that was shown during the Mac Pro announcement at WWDC, except they’ve added some new cinematic-styled text at the end.

Here’s the full teaser:

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Apple To Partner With McDonalds, Nissan, Pepsi And P&G For iTunes Radio Ads

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Apple’s Pandora-like competitor, iTunes Radio, is gearing up for a fall launch, but before Apple can stream songs to iOS devices across the U.S. for free, it’s got to find someone to help pay for it all, so it’s recruited some of the biggest brands in the world to supply it with ads.

The list of brand partners participating in the iTunes Radio launch will include McDonalds, Nissan, Pepsi and Procter & Gamble — all of which get exclusivity within their industries until the end of 2013.

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Microsoft’s Newest Ad Pits The Struggling Surface RT Against The iPad [Video]

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Microsoft’s recent barrage of anti-iPad ads have nearly all featured third-party tablets rather than boasting about Microsoft’s own iPad-killer, the Surface RT. Now that it’s desperately slashed prices on RT units, Microsoft is feeling inexplicably cocky in its latest ad, which pits the hardware and software specs of the iPad against that of the Surface RT.

Basically, Microsoft is praying the iPad’s lack of a keyboard (that you have to purchase separately), Microsoft Office, and a USB port will be enough to entice some unlucky nerds to buy a Surface RT instead of an iPad now that it’s cheaper than ever but still deprived of quality apps.

Here’s the ad:

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Nokia Bashes The iPhone 5’s Camera In Latest Ad Campaign [Video]

Joining its buddy Microsoft, Nokia has decided to start attacking Apple’s products head-on with a new ad campaign for the Nokia 925 that bashes the iPhone 5’s camera.

The new ad starts by noting that more pictures are taken on the iPhone every day than on any other camera. But Nokia’s all about quality instead of quantity, goes the ad, so you should totally buy the the Nokia 925 if the only thing that matters in the world to you is your smartphone’s camera sensor.

To Nokia’s credit, their PureView cameras are pretty nice—if you don’t mind lugging around a big bulky Windows Phone that still doesn’t even have Instagram.

  • Thanks Dave

Siri Hates Herself In The Latest Microsoft Surface RT Vs. iPad Attack Ad [Video]

While Microsoft has lost an astonishing $900 million on the Surface RT and dropped the price to $349 to clear out inventory, they’re still bashing the iPad on national TV, this time using Siri to woefully lament her own feature-by-feature inadequacy compared to the Surface RT.

I have to admit, I love this commercial. Sure, the iPad is an infinitely better tablet, but I still think this is a funny and effective attempt by Microsoft to make the Surface RT seem like less of a lame duck. They should really be exerting this effort on the Surface Pro, though, which has gotten a much better reception than the also-ran RT.

Why Steve Jobs Would Have Hated This Inexplicably Stupid Samsung Ad [Video]

Check out the inexplicable Samsung ad above. A weirdo sitting in a barren landscape, giggling at apples, as a synthesizer farts. Then, suddenly, he does a weird dance with Ninjas. Hey, don’t you want to buy a Galaxy S4 now?

It’s completely stupid, and Steve Jobs would have hated it. How do you know? Because legendary Apple ad man Ken Segall says he would have. Here’s why: Steve didn’t want his ad companies huffing the paint thinner.

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Android’s Share May Be Bigger, But iOS Continues To Dominate Advertising [Report]

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Android’s share of the worldwide smartphone market may be sizably bigger than that of its rivals, but when it comes to mobile advertising, iOS remains king. According to the latest data from mobile ad firm Velti, Apple’s share grew from 59% to 64% between May 2012 and May 2013.

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Apple Takes ‘Designed By Apple’ Campaign To Print With Two-Page Newspaper Ad

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It’s been hard to miss Apple’s new ‘Designed by Apple’ ad campaign that has taken over TV the past few days. Apple isn’t content with just a TV commercial, though, as the company has begun to publish two-page advertisements in newspapers to push the campaign forward.

Today’s edition of the Toronto Star features a two-page Apple ad of a man wearing an iPhone armband while exercising, with the monologue for the ‘Designed by Apple’ commercial printed above. We expect similar ads to pop-up across the U.S. over the next few weeks.