Videos on Instagram just got four times longer

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Food photography
And you can throw in multiple clips, too.
Photo: Brigham Young University

Once an app only for photos, Instagram is now greatly extending its video capabilities. Coming soon, users will be able to share videos up to 60 seconds in length. Instagram started rolling out this change today and says more improvements to video are coming in a future update.

One such improvement Instagram says will arrive sooner rather than later is the reemergence of multi-clip video on iOS. This means that you’ll be able to import multiple video clips from your Photos library and stitch them together for a single Instagram video. It might sound familiar because Instagram actually used to have this feature… before taking it away.

Sprint ad hits Verizon right in the balls

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Sprint isn't satisfied with Verizon's ballsy claims.
Photo: Sprint

The war between mobile carriers in the U.S. continues to heat up and with the latest battle, it’s personal. Sprint came out with a new ad that directly targets Verizon’s from just a few weeks ago. Using big, colorful balls to symbolize network quality and performance, Sprint claims Verizon’s ad is rubbish and outdated while the yellow network is the true champion.

Messaging app takes on Skype, WhatsApp with killer advertising

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SOMA wants to grow its users for security reasons.
SOMA wants to grow its users for security reasons.
Photo: SOMA

If you are unfamiliar with the messaging app SOMA, you will soon learn about them through a confrontational advertising campaign that implores people to give up on Skype, WhatsApp and Viber.

It’s for your own good, the company says.

SOMA Messenger encrypts data end-to-end and auto-deletes messages, its team declaring the app to be the most secure in the space. It also allows up to 500 people for group chats and up to four in group video or voice calls.

Apple’s latest failure: advertising

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Apple just isn't cut out for the business.
Photo: Apple

Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.

Apple’s ‘Start Something New’ campaign will help you get your creativity on

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Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Artist Kahori Maki of Japan demonstrates how she paints using the iPad Pro and Apple Pencil.
Photo: Apple

Apple won’t tell you it makes the world’s best computing products. That’s because rhetoric doesn’t have the same power as seeing is believing.

Apple is showcasing the work of some of the more creative users of iMacs, iPads and iPhones in an advertising campaign called “Start Something New.”