McDonald’s rips Jony Ive in tasty new ad for ‘the STRAW’

By

Screen Shot 2017-02-16 at 15.40.32
This looks weirdly familiar...
Photo: McDonald's

Apple can barely manage a few days without someone else parodying or ripping off one of its iconic ads. The latest? McDonald’s, which just debuted a commercial for a product called “the STRAW” to market its forthcoming St. Patrick’s Day-themed Chocolate Shamrock Shake.

From the white backdrop to the earnest-sounding “person with a British accent,” there’s no doubt who the fast food chain is having some fun at the expense of.

Those fuzzy feelings you have about Apple are by design

By

Apple nail art
Trading up iPhones was such a big deal to Lauren WIlkin, she artistically marked her nails for the occasion.
Photo: Lauren Wilkin

Apple co-founder Steve Jobs’ uncompromising demands and brutal assessments of products in development paint a picture of a CEO who cared little about his colleagues’ feelings.

That’s because he was obsessed with yours.

A report published this week points to this and shows what is arguably the most brilliant and enduring part of his legacy.

Cupertino taps NBCUniversal to sell Apple News ads

By

With the new redesign, Apple News is now actually an app you'll want to use.
With the new redesign, Apple News is now actually an app you'll want to use.
Photo: Ste Smith/Cult of Mac

Apple’s News app is getting some much-needed help at selling ads.

Instead of continuing to sell advertising on its own, Apple has reportedly inked an exclusive deal with NBCUniversal that will allow the company to sell ads for the News app.

Today in Apple history: ‘Here’s to the crazy ones…’

By

maxresdefault
"Think Different" launched on this day in 1997.
Photo: Apple

Sept28September 28, 1997: Apple debuts its iconic “Think Different” television commercial, complete with accompanying print ads.

The most famous tagline in Apple history, the line doesn’t just articulate how Apple is different from other computer companies — but also how Apple under the leadership of Steve Jobs will differ from the floundering, money-losing Apple of the earlier 1990s.

Microsoft attacks MacBook in latest Surface Pro 4 ad

By

Does Surface Pro 4 have more to offer than MacBook?
Does Surface Pro 4 have more to offer than MacBook?
Photo: Microsoft

The iPad Pro has taken a ton of fire recently from Microsoft, but the company’s latest ad shifts targets to attack the MacBook.

The company busts out the old-school disses in the ad, which calls the MacBook “square” during an annoying song that brags about the Surface Pro 4’s detachable keyboard, pen and touchscreen. And it runs Windows!

Listen to Microsoft’s horrible jingle:

Videos on Instagram just got four times longer

By

Food photography
And you can throw in multiple clips, too.
Photo: Brigham Young University

Once an app only for photos, Instagram is now greatly extending its video capabilities. Coming soon, users will be able to share videos up to 60 seconds in length. Instagram started rolling out this change today and says more improvements to video are coming in a future update.

One such improvement Instagram says will arrive sooner rather than later is the reemergence of multi-clip video on iOS. This means that you’ll be able to import multiple video clips from your Photos library and stitch them together for a single Instagram video. It might sound familiar because Instagram actually used to have this feature… before taking it away.

Sprint ad hits Verizon right in the balls

By

sprint-ad-hits-verizon-right-in-the-balls-image-cultofandroidcomwp-contentuploads201601verizon-sprint-att-t-mobile-balls-ad-jpg
Sprint isn't satisfied with Verizon's ballsy claims.
Photo: Sprint

The war between mobile carriers in the U.S. continues to heat up and with the latest battle, it’s personal. Sprint came out with a new ad that directly targets Verizon’s from just a few weeks ago. Using big, colorful balls to symbolize network quality and performance, Sprint claims Verizon’s ad is rubbish and outdated while the yellow network is the true champion.

Messaging app takes on Skype, WhatsApp with killer advertising

By

SOMA wants to grow its users for security reasons.
SOMA wants to grow its users for security reasons.
Photo: SOMA

If you are unfamiliar with the messaging app SOMA, you will soon learn about them through a confrontational advertising campaign that implores people to give up on Skype, WhatsApp and Viber.

It’s for your own good, the company says.

SOMA Messenger encrypts data end-to-end and auto-deletes messages, its team declaring the app to be the most secure in the space. It also allows up to 500 people for group chats and up to four in group video or voice calls.