All items tagged with "Advertising Identifier"

Limit Ad Tracking And Reset The Advertising Identifier [iOS Tips]

Ad Tracking

In iOS 6.1, Apple switched from using the unique identifier in the actual hardware of its iOS devices (UDID) to the more software-centric Advertising Identifier. This way, advertisers can track user behavior for the purpose of serving them relevant ads anonymously, and those very same users can reset and even turn off that tracking feature. It gives us users just a bit more control over who sees and can use our data, even the anonymous kind that advertisers track.

If you want to control your own advertising destiny on your iOS device, here’s how.

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