New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic

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This image needs no caption.

It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.

Watch Every iPhone TV Ad Ever Right Here [Video Gallery]

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Apple’s reputation for having the best advertisements out of all technology companies on the planet is well deserved. Not only are their ads phenomenal in quality, but they’ve made a certified crap load of them. The iPhone alone has enjoyed 84 separate TV advertisements over its five year exsistence, and now you can watch them all in one place. Adweek has compiled the entire iPhone advertising campaign into a single page so Apple fans can go through each ad chronologically, starting with the famous “Hello” ad that premiered at the Oscars in 2007, to the most recent one where a kid commands Siri to proclaim him a Rock God.

With so many ads, it’s hard to declare a favorite, but here’s a couple that we’re pretty fond of:

Apple’s New Ad Is An Animated Magical Mystery Tour Of The Beatles [Video]

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Late last week, Apple uploaded this fantastic new ad to their official YouTube account, and it really is a beautiful piece of work: a magical mystery tour through a collection of living, breathing Beatles covers.

It’s really charming how proud Apple is of getting the Beatles on iTunes, to the extent that over a year later, Apple is still advertising the Beatles as if they are one of their own in-house products, like an iPhone or iPad.