This week on The CultCast: Adobe goes rental, Bill Gates gets crazy, Nintendo doesn’t come to the iPhone, 5S begins productio, Buster gets hit on by a goat, and the other fun Apple stories from the week. Baaaah!
All that and more on this week’s CultCast! Stream or download new and past episodes on your Mac or iDevice by subscribing now in iTunes, or hit play below and let the good times roll.
Adobe made a slew of announcements at its MAX conference today, most notably the plans to make its Creative Suite (now Creative Cloud) entirely subscription based. Alongside all of the restructuring and price changes, Adobe also unveiled a new Bluetooth stylus designed to work with its iPad apps.
It’s sill in the development stage, but “Project Mighty” looks pretty cool for designers. The pressure-sensitive pen tightly integrates with Adobe software, and it stores user preferences in the Creative Cloud.
Adobe announced a lot of changes to their core creativity suite today, CS6, as well as a massively overhauled Photoshop, but forget features, here’s the real thing you need to know. Adobe Creative Suite 6 is the last app suite Adobe is ever going to let you buy. From now on, you’ll have to rent your Adobe apps.
Check out Adobe’s amazing new blur-reduction tool. Likely coming to the next version of Photoshop, the feature examines your shaky photo, analyzes just how badly you screwed it up and applies a fix to clear things up again.
The video below shows a quick look at it in action.
Adobe has released a public beta of Lightroom 5, the next major version of its photo editing and management application. The download is free for anyone to use until June 30th. Adobe says Lightroom 5 will ship later this year.
When Apple hired former Adobe CTO Kevin Lynch — yes, the same guy who watched and lamely whined while Apple basically killed Flash by declaring it a wholly unnecessary and archaic web technology that had no place in the mobile age of computing — there was a lot of head scratching. What would Kevin Lynch be doing at Apple?
Well, here’s one theory: he’s heading a team made up largely of former iPod employees, and he’s working on the iWatch.
Earlier this week, a report out of Australia said that Apple along with Microsoft and Adobe had been asked by Australia’s House of Representatives to appear to explain why their products were so much more expensive in Australia than they are in America.
Apple’s prices don’t look too bad compared to their American counterprices in the Land Down Under, but that’s not true of Adobe. In fact, to purchase a complete set of Adobe’s Creative Suite Applications, you’ll pay $1,400 more than in the United States… making it cheaper for Australian creative professionals to actually fly to America to buy Adobe’s software in bulk.
Check out this video in which Adobe CEO Shantanu Narayen is asked multiple times why this pricing differentiation exists on a digital good, in which he shiftily avoids answering the question at every turn. It’s unbelievably sleazy. No wonder Steve Jobs thought the Adobe guys were little shits.