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Stars of The Office reunite for Apple’s new FileMaker ad

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FileMaker
FileMaker is a subsidiary of Apple.
Photo: FileMaker, Inc.

Apple subsidiary FileMaker, which makes the popular “cross-platform relational database” of the same name, just launched a new ad, reuniting several stars from the U.S. version of hit comedy The Office.

Titled “Farm Time,” the ad stars Kate Flannery, Leslie David Baker, and Paul Lieberstein, who play Meredith, Stanley and Toby respectively. It borrows from the format of the failed The Office spinoff, The Farm, and tells the story of a news reporter who investigates a root vegetable farm whose success is attributed to their use of FileMaker.

Check it out below.

Apple ad-blocking features sabotage online advertising firms

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Safari iOS 11
Advertisers aren't keen on the improved Safari in iOS 11.
Photo: Ste Smith/Cult of Mac

Apple’s new ad-blocking feature for Safari is sabotaging online advertising firms. Some are losing hundreds of millions of dollars a year as a result of Intelligent Tracking Protection (ITP), introduced with iOS 11, which helps users avoid being tracked online.

Watch all of Apple’s new iPhone videos right here

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iPhone X
The new iPhone X has arrived.
Photo: Apple

Apple just published a plethora of new videos and commercials today to go alongside the unveiling of the iPhone X, Apple Watch Series 3, iPhone 8 and iPhone 8 Plus.

The new videos also include the inspiring “Dear Apple” ad that Tim Cook showed of Apple customers reading real letters sent to the company after the Apple Watch inspired them to lead healthier lives.

Watch them all right here:

They’re leakin’ it! McDonald’s uses iPhone 8 render in latest ad

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iPhone 8 McDonald's
Would you like an iPhone 8 with that?
Photo: McDonald's

What’s the best way to generate interest in your latest ad campaign? Include pictures of the next iPhone before it’s even announced, of course!

That’s exactly what McDonald’s has done, using an unofficial iPhone 8 render created by Benjamin Geskin, for a campaign to promote its new mobile ordering app down in Australia.

James Corden and Will Smith star in new Carpool Karaoke trailer

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carpool karaoke ad
Smith and Corden had too much fun making this episode.
Photo: Apple Music

The official debut of Carpool Karaoke: The Series is just a few days away but music fans can get an early taste of episode one in the latest ad released by Apple.

Will Smith will be the first guest on the new show with creator James Corden singing along behind the wheel. Apple’s teaser for the episode shows The Fresh Prince busting out some of his classic songs along with getting down to other artists like R. Kelly.

Check it out:

Apple shares inspiring ‘Portrait of Canada’ in latest iPhone ad

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Shot on iPhone ad screenshot
One of the many breathtaking shots of Canada shot on iPhone.
Photo:

Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.

The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.

Apple shows the magic behind Memories in new iPhone ad

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iPhone ad screenshot
iPhone automagically makes movies for you.
Photo: Apple

Apple has come out with a brand new iPhone ad this week, only instead of highlighting the device’s amazing hardware the commercial pulls back the curtain on how iOS creates ‘Memories’ based on the photos and videos in your camera roll.

The new ad follows a librarian as he carefully crafts a video for an iPhone owner that highlights the bond between a mother and her children. To accompany the ad, Apple also put out a new how-to that shows how to play the memories hidden inside your iPhone.

Try not to tear up while watching:

Apple yanks controversial Planet of the Apps ad from Twitter

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Planet of the Apps
Not a high point for Apple.
Photo: Apple

The debut of Apple’s first original TV series, Planet of the Apps is getting off to a rocky start. Early reviews have been profoundly negative and the show’s ad campaign certainly isn’t winning over any new fans.

Apple’s Twitter account for Planet of the Apps sent out a new ad today that caused an uproar among fans who slammed it for being anti-family and promoting workaholism. The ad features one of the show’s app developers bragging about how he rarely sees his kids. It was quickly pulled but not before someone snapped a screenshot.

Take a look at the tone-deaf ad:

Apple busts out fresh new ads for iPad Pro and iMac Pro

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The new iMac Pro brings awesome firepower to the desktop this December.
The new iMac Pro brings awesome firepower to the desktop.
Photo: Apple

Hot on the heels of it’s big batch of software and hardware announcements at WWDC 2017, Apple has published a series of new ads to its YouTube channel promoting its new products.

Apple fanboys won’t even be able to by the new iMac Pro until the end of 2017, but for now you can lust after it by watching Apple’s teaser ads over and over. There are also some new ad spots for the powerful new 10.5-inch iPad Pro.

Check ’em out:

iPhone gets reincarnated in Apple’s new Earth Day ad

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L.I.A.M. works his magic in the new Apple ad.
L.I.A.M. works his magic in the new Apple ad.
Photo: Apple

Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.

Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.

Apple launches new ‘Switch to iPhone’ ads and website

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Android users can jump to iOS with ease.
Android users can jump to iOS with ease.
Photo: Apple

Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.

The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.

iPhone 7 Plus goes to the barber shop in new Apple ad

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portrait mode
Portrait Mode was in beta for a long time on the iPhone 7 Plus.
Photo: Apple

Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.

The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.

Enjoy the funky new video:

Apple trashes printers in new iPad Pro ad

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No printer, no problem.
No printer, no problem.
Photo: Apple

Apple wants you to replace your printer with an iPad Pro.

In the company’s latest ad touting the iPad Pro as the perfect laptop replacement, Apple takes aim at the hassles of having to use a printer.

Created in the same vein as Apple’s last batch of iPad Pro commercials, the new ad features a real tweet complaining about having to print personal stuff at work. Apple’s solution is simple: get an iPad.

Apple touts Portrait Mode as an antidote to boring profile pics

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Portrait Mode is a game changer.
Portrait Mode is a game changer.
Photo: Apple

Are your social media profile pictures starting to look old and stale? Then Apple has some killer advice for you: buy the iPhone 7 Plus!

Apple just dropped two new video ads for the iPhone 7 Plus that tout the device’s dual-lens camera. With the new Portrait Mode feature, Apple showcases how you can take your boring profile pictures to the next level.

Check it out:

Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Apple Watch gets two new holiday ads focused on fitness

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Runners will love the Nike+ version of Apple Watch.
Runners will love the Nike+ version of Apple Watch.
Photo: Apple

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both:

Apple’s latest ad asks wherefore art thou, iPhone 7?

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Screen Shot 2016-12-06 at 11.42.32
Shouldn't a Romeo and Juliet ad really be about star-crossed Android and iOS owners?
Photo: Apple

Apple’s launched another heartstring-tugging ad in time for the holidays, with an iPhone 7 commercial showing a teary-eyed dad filming his daughter in a school play version of Romeo and Juliet.

As with many of the other iPhone 7 ads, it focuses on the handset’s new camera upgrade, but ditches the moody black and white aesthetic for a more colorful one.

Check it out below.

Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

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The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

Apple sends it off the high-dive in new iPhone 7 ad

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Taking your iPhone to the pool is no longer a risk.
Taking your iPhone to the pool is no longer a risk.
Photo: Apple

Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.

The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.

Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:

Slack’s public letter to Microsoft takes a note from Apple playbook

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Screen Shot 2016-11-02 at 15.53.08
It's like it's 1981 again.
Photo: Twitter/Stewart Butterfield

Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.

With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.

Lonely red balloon stars in Apple’s new iPhone 7 ad

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Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons.

The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting up with hundreds of its balloon friends to throw an iMessage party for one special person.

Check it out: