Apple debuts stylish new ads for Apple Watch Series 2, iPhone 7

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This man is using his iPhone 7 to photograph a deer in a gas station. Seriously.
Photo: Apple

Apple debuted three new ads over the weekend: two of them for the new iPhone 7, and one for the Apple Watch Series 2.

Highlighting the new waterproofing features of all the devices, along with the low-light camera sensor of the next-gen iPhone, they’re strong, artistic ads — which do the job of explaining to you what Apple’s new smartwatch and handset are capable of, without making it feel like you’re being given the hard sell.

Check them out below.

Apple’s first iPhone 7 ad is a moody noir art piece

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Because what says "a new iPhone is here" better than an owl?
Photo: Apple

Apple has dropped the first of many iPhone 7 ads — called, with Jony Ive levels of minimalism, “iPhone 7.”

Rather than explicitly advertise specific features of the next-gen handset, Apple instead opts for a moody teaser commercial, playing off the black color scheme of its latest iPhone.

Check it out below.

Apple’s new Shot on iPhone ads feature lots of slo-mo and timelapse

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Going down.
Going down.
Photo: Apple

Apple has added two new spots to its iconic ‘Shot on iPhone’ campaign that highlight the iPhone’s video capabilities.

The short new ads only last 15 seconds. One highlights the effects you can get by using iPhone’s slo-mo video and some windblown hair, while the other captures how thrilling it is to zip down the cable car in Bregenz, Austria.

Watch them both below: