Apple’s touching Mother’s Day ad was shot on iPhone

Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

Google takes a subtle swipe at Apple in new Android ad

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google-takes-a-subtle-swipe-at-apple-in-new-android-ad-image-cultofandroidcomwp-contentuploads201602Android-Monotune-ad-png
"Be together. Not the same."
Photo: Google

Google takes a leaf out of Samsung’s marketing playbook in its latest Android ad, with a subtle swipe at Apple and the lack of choice you get when you choose iOS.

“Monotune” is part of the company’s “Be together. Not the same.” campaign, and it’s nothing short of brilliant.