Ahead of tonight’s Academy Awards, Apple released a new video celebrating how iOS devices can help filmmakers.
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Ahead of last night’s 57th annual Grammy Awards, Apple debuted a brand new iPad commercial called “Change,” showing just how easy it is to record music on the iPad.
One of the most interesting things about Apple’s continued expansion into China is going to be watching how it tweaks its marketing to target a country Tim Cook has claimed will soon be Apple’s biggest market.
Ahead of Chinese New Year on February 19, Apple has debuted a new ad in China, updating it’s warmly-received U.S. ad “The Song” for a new audience. Both ads tell the story of a young woman who uses a combination of their Mac and GarageBand to record a duet featuring their grandmother’s voice from the past.
As with virtually every ad Apple has ever put out, the message is less about technology for its own sake, and more to do with how it can be used to enhance the life of individual users.
You can check out and compare both versions of the ad after the jump:
A great TV commercial will often be remembered for a lot longer than the product it’s trying to sell, so it’s no wonder companies spend hundreds of millions every year in pursuit of that one ad that will be a huge success. Some of the best ads we’ve seen this year come from the likes of Budweiser, P&G, Save The Children, and of course, Apple — and you’ll find them in the roundup below.
Apple is back with a new tearjerker of a Christmas ad, entitled “The Song.” Like last year’s Emmy-winning TV spot for the holidays, the company has chosen to showcase how its products make people feel, rather than what they do.
This time around, a young musician uses Garageband on her Mac to make a song for her grandmother. Expect to start seeing this on TV quite a bit over the next couple of weeks.
Apple product launches generally run like clockwork and, true to form, the moment today’s keynote came to a close, Cupertino’s digital media team sprung into action by uploading three new videos to its YouTube channel showcasing the company’s brand new iPad Air 2 and 27-inch Retina iMac.
In a new TV ad for the iPhone 5s, Apple shines a spotlight on some popular fitness trackers. Called “Strength,” the minute-long spot features the old song “Chicken Fat” from President Kennedy’s Physical Fitness Program for schools in the 1960s.
Trackers like the Withings Health Mate, Misfit Shine, and Adidas miCoach Smart Ball are shown in use. Apple just announced its new HealthKit framework for iOS 8 at WWDC, so developers will be able to start feeding Apple’s new Health app data from the kinds of wearables shown in the commercial.
Today a report said that Apple is starting to move its TV ad making in-house. The latest iPad ads featuring the voices of Robin Williams and Bryan Cranston were made internally by Apple, while iPhone spots like the one above are still being made by the ad agency TWBA\Chiat\Day.
A New York street artist claims Apple stole his trademark slogan for its latest ad campaign. The line “You’re more powerful than you think” is used in conjunction with shots of people using their iPhone in various different lines of work.
46-year-old James De La Vega says that he’s been using the trademarked line for almost a decade as part of his “Become Your Dream” series. The line has been used in various murals and designs, and was even (by permission) incorporated into a graffiti motif used for a recent line of handbags and accessories.
Apple’s latest iPhone 5s ad debuted during last night’s Agents of SHIELD on ABC, and it’s a bit of a mixed bag.
Built around the idea that “You’re more powerful than you think,” the ad shows the iPhone being used to as a tool by people in various lines of work. In this way, it’s very reminiscent of Apple’s recent “Your Verse” campaign for the iPad.
But while it’s good aspirational fare — with absolutely nothing offensive about it — it also comes across as, well, kind of boring really.
Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.