When I think back to the Mac ads that have been my favorite over the years, it’s the ones that show everyday users (albeit frequently exceptionally talented ones) using Apple products that really stand out.
A celebrity-filled ad that makes you laugh is all well and great, but the ads that demonstrate how Apple products can help to create art or empower ordinary people are some of the most powerful ones. Which is why the latest “Behind the Mac” ad is my favorite 2020 commercial so far.
Check it out.