T-Mobile’s latest iPhone 5 ad is thoroughly in “The Internet is a series of tubes” territory. It’s kind of weird.
The advertisement shows fluorescent gak blasting from two massive PVC sewage pipes. These pipes are meant to represent “the Internet” while the gak itself is supposed to be, I guess, the brightly colored slime of the Internet’s data streams. T-Mobile says more electric kool-aid sewage can spray through their pipes because they aren’t as clogged up.
I guess what I find so weird about this ad is that not only does it pick a visual metaphor for data that was widely mocked when Senator Ted Stevens used it to describe the way the Internet works, but T-Mobile’s whole argument here seems to be: “No one subscribes with us, so you’ve got our whole LTE network all to yourself.”
Doesn’t exactly inspire a lot of confidence, does it?
It looks like Microsoft has been taking a sneaky peek at Samsung’s guide to marketing. Rather than touting new features or specifications in its latest Windows Phone commercial, the company has taken to bashing the competition instead.
The minute-long clip sees Apple face off against Samsung during a massive wedding brawl as the two companies trade insults over smartphones.
Only T-Mobile lets your iPhone 5 be as great as an iPhone 5. That’s according to the carrier’s new commercial, which has begun airing today to celebrate the launch of the iPhone on T-Mobile. It’s taken almost six years, but Apple’s popular smartphone is finally available on America’s fourth largest carrier. Watch the new ad below.
Apple has posted two new iPad ads to its official YouTube channel that highlight the device’s expansive app catalog. Called “Alive” and “Together,” the videos use the iPad and the iPad mini to showcase some of the 300,000 apps available through the App Store, including iBooks, GarageBand, iPhoto, FaceTime, TED, and more.
Amazon prides itself on offering affordable Android tablets, and so it likes to point that out whenever it gets the opportunity to do so. Usually this means taking a swipe at more expensive devices, and it’s Apple’s iPad that’s on the receiving end again in the company’s new commercial.
Focusing on the high-resolution displays in both devices, Amazon suggests that “you may not be able to tell the difference” between them… until you look at the price tags.
No, that headline isn’t wrong — Samsung has actually made a Galaxy commercial for the Super Bowl that doesn’t such. It features Knocked Up stars Seth Rogen and Paul Rudd, who play two writers pitching ideas for Samsung’s next commercial to Breaking Bad’s Bob Odenkirk.
It doesn’t mock other companies or rival devices, and it’s actually pretty hilarious. Check it out below.
Apple has made the iPhone more enterprise-friendly with almost every release of iOS, but some might say the company’s popular smartphone still isn’t ideal for business. When I say “some,” I mean Samsung. The Korean company just released a strange new advert to promote the enterprise features of its Galaxy S III and Galaxy Note II, and it couldn’t help but bash the iPhone and even BlackBerry devices at the same time.
Do Not Disturb on. Even when you don’t want it to be.
Apple has posted a brand new iPhone 5 ad to YouTube called “Dream.” Featuring tennis stars Venus and Serena Williams, it humorously promotes the Do Not Disturb feature that Apple introduced with iOS 6. However, Apple could have picked a better time to publish it. The clip comes a day after iPhones switched over to 2013 and the Do Not Disturb feature stopped working properly.
If you pop into your local Microsoft store and ask for a demonstration of Windows 8, there’s a chance the store assistant will disappear and send over an 11-year-old child to help you. That’s what the company is doing in Portugal in an effort to prove its new operating system is so intuitive, even a child can use it. Either that or it’s taking advantage of cheap child labor.
It seems Apple’s problematic new Maps app was discouraging a lot of people from upgrading to iOS 6, the Cupertino company’s latest software. But now that Google Maps is official available as a native iOS app, there’s nothing to stop users from finally performing the upgrade. In fact, its arrival boosted iOS 6 adoption by 29%.