New Apple Pay video reveals your new corporate masters

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There's got to be more to life than this.
There's got to be more to life than this.
Photo: Apple

Call me cynical, but when I saw the latest ad in the “If it’s not an iPhone, it’s not an iPhone” series Thursday afternoon, I felt a little uneasy.

Sure, there’s over a million stores you can use Apple Pay in, but if this ad is to be believed, they’re all the same corporate-owned stores you’ll see in every mall across the US.

Ugh.

Check out the Apple Pay video below.

Apple Watch’s new ads focus on travel and fitness

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Apple Watch is for setting goals and sticking with them.
Apple Watch is for setting goals and sticking with them.
Photo: Apple

Apple continued its marketing blitz for the Apple Watch today with four new TV ads that highlight how useful the new wearable is for fitness freaks as well as travel junkies.

Two of the clever new ads titled ‘Beijing’ and ‘Berlin’ show two sets of friends using Apple Watch and its many apps to explore the city, talk to locals in a different language, and communicate on the fly. The other two ads feature number fitness and goal setting apps, as well as how the watch brings people closer together.

You can watch all four ads below: