iPhone gets reincarnated in Apple’s new Earth Day ad

By

L.I.A.M. works his magic in the new Apple ad.
L.I.A.M. works his magic in the new Apple ad.
Photo: Apple

Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.

Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.

Apple launches new ‘Switch to iPhone’ ads and website

By

Android users can jump to iOS with ease.
Android users can jump to iOS with ease.
Photo: Apple

Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.

The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.

iPhone 7 Plus goes to the barber shop in new Apple ad

By

Apple takes a little off the top in its new ad.
Apple takes a little off the top in its new ad.
Photo: Apple

Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.

The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.

Enjoy the funky new video:

Apple trashes printers in new iPad Pro ad

By

No printer, no problem.
No printer, no problem.
Photo: Apple

Apple wants you to replace your printer with an iPad Pro.

In the company’s latest ad touting the iPad Pro as the perfect laptop replacement, Apple takes aim at the hassles of having to use a printer.

Created in the same vein as Apple’s last batch of iPad Pro commercials, the new ad features a real tweet complaining about having to print personal stuff at work. Apple’s solution is simple: get an iPad.

Apple touts Portrait Mode as an antidote to boring profile pics

By

Portrait Mode is a game changer.
Portrait Mode is a game changer.
Photo: Apple

Are your social media profile pictures starting to look old and stale? Then Apple has some killer advice for you: buy the iPhone 7 Plus!

Apple just dropped two new video ads for the iPhone 7 Plus that tout the device’s dual-lens camera. With the new Portrait Mode feature, Apple showcases how you can take your boring profile pictures to the next level.

Check it out:

Apple goes surfing in latest watch ad

By

Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Apple Watch gets two new holiday ads focused on fitness

By

Runners will love the Nike+ version of Apple Watch.
Runners will love the Nike+ version of Apple Watch.
Photo: Apple

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both:

Apple’s latest ad asks wherefore art thou, iPhone 7?

By

Screen Shot 2016-12-06 at 11.42.32
Shouldn't a Romeo and Juliet ad really be about star-crossed Android and iOS owners?
Photo: Apple

Apple’s launched another heartstring-tugging ad in time for the holidays, with an iPhone 7 commercial showing a teary-eyed dad filming his daughter in a school play version of Romeo and Juliet.

As with many of the other iPhone 7 ads, it focuses on the handset’s new camera upgrade, but ditches the moody black and white aesthetic for a more colorful one.

Check it out below.