Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Apple Watch gets two new holiday ads focused on fitness

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Runners will love the Nike+ version of Apple Watch.
Runners will love the Nike+ version of Apple Watch.
Photo: Apple

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both:

Apple’s latest ad asks wherefore art thou, iPhone 7?

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Shouldn't a Romeo and Juliet ad really be about star-crossed Android and iOS owners?
Photo: Apple

Apple’s launched another heartstring-tugging ad in time for the holidays, with an iPhone 7 commercial showing a teary-eyed dad filming his daughter in a school play version of Romeo and Juliet.

As with many of the other iPhone 7 ads, it focuses on the handset’s new camera upgrade, but ditches the moody black and white aesthetic for a more colorful one.

Check it out below.

Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

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The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

Apple sends it off the high-dive in new iPhone 7 ad

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Taking your iPhone to the pool is no longer a risk.
Taking your iPhone to the pool is no longer a risk.
Photo: Apple

Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.

The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.

Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:

Slack’s public letter to Microsoft takes a note from Apple playbook

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It's like it's 1981 again.
Photo: Twitter/Stewart Butterfield

Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.

With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.

Lonely red balloon stars in Apple’s new iPhone 7 ad

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Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons.

The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting up with hundreds of its balloon friends to throw an iMessage party for one special person.

Check it out:

Apple debuts stylish new ads for Apple Watch Series 2, iPhone 7

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This man is using his iPhone 7 to photograph a deer in a gas station. Seriously.
Photo: Apple

Apple debuted three new ads over the weekend: two of them for the new iPhone 7, and one for the Apple Watch Series 2.

Highlighting the new waterproofing features of all the devices, along with the low-light camera sensor of the next-gen iPhone, they’re strong, artistic ads — which do the job of explaining to you what Apple’s new smartwatch and handset are capable of, without making it feel like you’re being given the hard sell.

Check them out below.

Apple’s first iPhone 7 ad is a moody noir art piece

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Because what says "a new iPhone is here" better than an owl?
Photo: Apple

Apple has dropped the first of many iPhone 7 ads — called, with Jony Ive levels of minimalism, “iPhone 7.”

Rather than explicitly advertise specific features of the next-gen handset, Apple instead opts for a moody teaser commercial, playing off the black color scheme of its latest iPhone.

Check it out below.