All items tagged with "ad revenue"

Study: iPad/iPhone Owners More Likely To Respond To Ads Than Android Users

Study: iPad/iPhone Owners More Likely To Respond To Ads Than Android Users

iPad and iPhone users are more likely to respond to ads than most Android users

If you’re considering developing an ad-support mobile app or if you’re an advertiser looking to get the most bang from your mobile advertising buck, you’re likely to find that iOS devices deliver a significantly bigger ad return than most Android phones or tablets regardless of the screen size of the device(s) in question.

That news comes Jumptap, a company that specializes in targeted mobile advertising which uncovered some interesting and information for mobile app developers and companies looking to develop a mobile ad campaign.

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