All items tagged with "ad campaign"

Universal Does Mobile Ads Right With iPhone Campaign For New Oliver Stone Thriller

Universal Does Mobile Ads Right With iPhone Campaign For New Oliver Stone Thriller

Universal shows how to do a mobile ad campaign the right way.

Over the past few months we’ve learned a lot about the mobile ad market from a variety of studies. We know that iOS users are more likely to respond to ads than Android users, and that there’s often a big return on ads designed specifically for the iPad and other tablets. We’ve also learned that many ad agencies haven’t yet realized the value in either of those data points.

One company that sees the value of mobile ads is Universal Pictures. Universal has created an interactive mobile campaign for its upcoming “Savages” – an Oliver Stone thriller that opens a week from Friday (July 6) – that ticks all the right boxes for mobile ad success.

Read the rest of this post »

What Phone Would Mad Men’s Don Draper Use? Guess. [Photo]

What Phone Would Mad Men’s Don Draper Use? Guess. [Photo]

Which phone would fictional advertising genius Don Draper from AMC’s Mad Men use? No surprises here: as this picture of Jon Hamm from the set of the hit television proves, only the phone with the best and most convincing advertising campaign on Earth, an iPhone, would do for Draper.