This Infographic Visualizes 15 Years Of Tech Company Acquisitions

By

Screen_Shot_2014-02-26_at_09

With the tech world still buzzing over Facebook’s $19 billion WhatsApp acquisition, business insurance provider Simply Business has put together a fascinating infographic.

Showing 15 years of acquisitions by Apple, Amazon, Google, Yahoo, and Facebook, the chart lays out in visual terms when tech giants were at their purchasing busiest, as well as how much they typically spend on deals — with the size of individual dots representing the price paid for each startup.

Apple Spent More Than Half A Billion Dollars On Acquisitions Last Quarter

By

Apple suppliers are enjoying huge revenue boosts thanks to the iPhone 6
Apple suppliers are enjoying huge revenue boosts thanks to the iPhone 6

Having recently purchased both Nest and AI startup DeepMind, Google is currently on a high tech spending spree. Even Steve Jobs biographer Walter Isaacson has claimed that the search giant’s recent acquisitions have helped it take the lead over Apple when it comes to innovation in 2014.

But Apple is also putting its $159 billion worth of cash and investments to good use by carrying out its fair share of acquisitions.

What Apple’s Massive 2013 Buying Spree Means For The Future [Year In Review]

By

Apple may as well run Cupertino. Photo: Benjamin Feenstra
Apple may as well run Cupertino. Photo: Benjamin Feenstra

It was widely reported in January that Apple was in talks to buy Waze, an Israeli startup with a hugely popular maps app. Waze was rumored to be asking Apple for $750 million. The same outlet that broke the acquisition rumor quickly backpedaled and said no such deal was taking place. Google ended up buying Waze in June for $1 billion.

And so goes the buyout game in Silicon Valley, a power play where tech giants like Apple and Google court hot startups with the hopes of adding them to their war chests.

Apple had its biggest year ever for acquisitions in 2013, with a record 15 smaller companies joining the fold. A dozen of them have now been publicly disclosed.

For an entity as secretive as Apple, examining the companies it buys is one of the only ways to peek into its future plans. When AuthenTec, a company that specialized in fingerprint readers and identification software, was purchased in July 2012, speculation immediately followed. What did Apple want with fingerprint sensors? The answer ended up being obvious, and the technology debuted in Touch ID in September 2013.

Often the outcome of an Apple acquisition isn’t so immediately apparent.

Historically, Apple acquires far fewer companies than its competitors. But the line is starting to blur. Google publicly bought three times as many companies as Apple in 2012 and not even twice as many in 2013. Apple bought more companies than Microsoft in 2013.

So what does all of this say about Apple’s future?

Apple’s 2013 Acquisitions Show A Focus On Maps, Chips & Making Data Useful

By

apple-store-logo-sign1

When Apple bought Twitter analytics company Topsy for over $200 million earlier this week, many commenters were taking aback. How does Twitter analytics of all things fit into Apple’s general acquisition strategy?

Although they broke the story, it looks like The Wall Street Journal were wondering the same thing themselves. The result is an excellent breakdown of Apple’s major acquisitions in 2013. Unfortunately, it doesn’t shed much light on why Apple bought Topsy, but it does show Cupertino’s areas of interest.