Apple is said to be in talks with British supercar manufacturer McLaren over a possible takeover. It’s thought Cupertino chiefs approached the firm, which is renowned for its Formula One racing team, several months ago and discussions are still ongoing.
Apple’s latest acquisition could play a big role in the iPhone maker’s future artificial intelligence products.
Turi, a Seattle-based startup specializing in machine learning and AI, was reportedly acquired by Apple for around $200 million. The startup creates software that gives developers the ability to add AI capabilities that scale automatically, which could certainly be an attractive addition to Apple’s platforms.
When you have the kind of cash Apple has, the easiest way to take down the competition is to just buy it. That’s exactly what the Cupertino company is planning to do with Apple Music rival Tidal, according to a recent report.
But would a Tidal takeover be a good move? Would Apple be using its money solely to wipe out a rival, or will Tidal’s talent and connections to the music industry be great for Apple Music?
Join us in this week’s Friday Night Fight as we battle it out over the latest Apple acquisition rumor!
Apple’s latest acquisition is of a small artificial intelligence company called Emotient. The startup has technology that analyzes people’s emotions through their facial expressions.
Apple “buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Apple’s spokeswoman told TheWall Street Journal. That’s the typical statement Apple gives when snatching up small companies.
It’s not clear yet what Apple has in mind for Emotient, but we sure can speculate.