The iOS App Store has seen unprecedented success since its launch in 2008. Apple undoubtedly boasts the largest and most vibrant app ecosystem in existence, but the App Store’s success has come at a cost.
Apple’s ‘walled garden’ approach gives the company complete control over which apps are published in the App Store. If an app doesn’t follow Apple’s playbook, it doesn’t get in. You may work for months and months on an app only to get it rejected. Publishing in the App Store can be a huge gamble. But if you get lucky, the payoff can be huge.
Aaron Ash kicked off JailbreakCon with a talk on developing for the App Store vs. Cydia, the alternative storefront for jailbreakers. Ash has an unusual perspective because he has seen incredibly success has a developer in Cydia, and he is also a developer in the App Store.