Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.
All items tagged with "1984"
There are very few computers in history more famous than the Macintosh 128K. As a result, it’s pretty hard to unearth any new information about it.
Fortunately, that is exactly what Time.com has managed to do, having discovered a video of Steve Jobs and the Mac team discussing the Macintosh shortly after its 1984 launch.
128K of RAM? Who could use it all?! We celebrate 30 years of Mac and remember some vintage models of yore on our newest CultCast. Plus, Google Contacts will make you a cuter nerd; Beats music has a feature others should copy; Jailbreaking is losing its luster; and a trusty iOS app makes watching unsupported video formats a cinch.
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Back in 1984, the birth of the Macintosh was not a quiet affair. Among his many talents, Steve Jobs was one of the great orators and inspiring speakers of our time. Part sage, part showman, Jobs combined the wizardry of a magician with the skills of a master salesman. The Macintosh was his baby, the intended salvation for Apple, and he wanted it launched with flair.
Many people have heard about, but not seen, one of the most influential demos of all — the actual unveiling of the Macintosh on January 24, 1984. In front of a group of Apple shareholders and VIPs, and giving a hint of Apple keynotes to come, a tuxedo-clad Jobs and his magical child stole the show. Now you can relive that glorious moment.
On January 24, 1984, Apple Computer introduced the Macintosh. On January 25, 2014, in Cupertino, California, the public will be invited to celebrate the extended team whose efforts popularized the graphical user interface and WYSIWYG software, defining computing for the rest of us. In honor of the 30-year anniversary of the Mac, the Computer History Museum, Macworld/iWorld and All Planet Studios are planning a celebration of this seminal computer and the original Macintosh development team.
The Mac 30th Celebration will be start at 7 p.m. on January 25. The Flint Center venue is just a few miles from the Apple campus, and the event is being held in the same 2,300-seat auditorium where Steve Jobs introduced the Mac back in 1984!
Check Out This Incredible YouTube Archive Of Steve Wozniak Spilling Secret Apple History In 1984 [Gallery]
If you love Woz (and who doesn’t?) we’ve got an extra special Friday treat for you.
Vince Patton emailed us, linking us to an incredible YouTube account filled with vintage videos of Apple co-founder Steve Wozniak talking to the Denver Apple Pi computer club back in 1984, in which Woz talks about being put on probation for computer abuse, hacking a video-on-demand box for free movies at a hotel, and how Steve Jobs coerced him to quit his cushy job at HP to make a go for Apple.
Apple has produced some of the most memorable adverts in history. Its “1984’ commercial for the original Macintosh is still talked about today, and we can all remember the “Mac vs. PC” commercials, and the dancing silhouettes that were used to promote the iPod. However, it hasn’t quite been the same story in recent years.
Despite promoting incredibly popular products like the iPhone and the iPad, Apple’s most recent commercials have been far from unforgettable. In fact, the CEO of one ad-tracking firm has revealed that Apple is being mocked for its latest Siri commercials, which employ celebrities to sell a feature that rarely works in real life.
American television has been infested with ridiculous singing shows – American Idol, The Voice, X Factor, Sing Off, and now Duets. It’s become too much. Why won’t everyone just enjoy watching Walter White run his meth empire instead? I dunno, but the newest singing show, Duets, is looking to set themselves apart from other shows by ripping off Apple’s classic ’1984’ commercial in order to get people to plop down and listen to Kelly Clarkson screech for two hours. Sounds like a great marketing plan.
Oh, and they got Jennifer Nettles to join the show too. I guess Toni Basil wasn’t available.
- Thanks Jacob
Steve Jobs dressing up as Franklin Delano Roosevelt to rally Apple’s troops is one of the weirdest bits of ephemera about Apple history.
The internal video — which followed Apple’s 1984 Super Bowl commercial and was meant to motivate Apple’s international sales force — features Jobs doing a bizarre caricature of the beloved four-term president that borrowed just as much from FDR’s real mannerisms as it did from Burgess Meredith’s interpretation of the Penguin.
How the heck did something this weird come about?
Did you know that Steve Jobs played the role of FDR in a colossal World War II styled Apple commercial? We’ve seen glimpses of Steve in his FDR costume from a video made to celebrate Jobs’s 30th birthday, but we never knew the context of why Jobs was dressed up like the former-U.S. President until now.
After the success of their 1984 Super Bowl commercial, Apple created a broad-cast quality production titled “1944’ that was designed to motivate Apple’s international sales force during a 1984 company meeting in Hawaii. Apple supposedly spent $50,000 on the production that used a mix of professional actors alongside prominent Apple figures. The 9-minute commericial uses a World War II theme to focus on the battle between Apple and IBM, with El Jobso taking up the mantle of FDR. The entire video is pretty bizarre and terribly corny, but definitely worth watching.