What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

John Sculley drew ‘Mac phone’ concept for Steve Jobs in 1984

john-sculley
John Sculley drew a 'Mac phone' concept for Steve Jobs back in the 80s.
Photo: Web Summit/Flickr CC

Former Apple CEO and business parter of Steve Jobs, John Sculley dropped some interesting new tidbits about Apple’s history in a recent interview. He said that all the way back in 1984, Jobs was dreaming up the idea of a “Mac phone.”

This “Mac phone” would be a desktop device that acted as a phone, but ran a version of the Mac’s software.

New stoner ad from Ben & Jerry’s parodies an Apple classic

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This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's
This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's

Is this a new era of marketing directly to stoners?

In Ben & Jerry’s new ad for its in-shop confection, the Brrr-ito, a young woman wearing an ice cream server’s uniform runs into a room of slack-jawed young men staring at a screen showing a boring old ice cream bar.

What happens next should be no surprise to those of you who remember Ridley Scott’s famous ad for Apple in 1984 introducing the Mac.

31 years ago today, Apple won the Super Bowl

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The Big Brother-like leader in the Super Bowl commercial that introduced the world to the Apple Macintosh computer. Photo: Apple/YouTube
The Big Brother-like leader in the Super Bowl commercial that introduced the world to the Apple Macintosh computer. Photo: Apple/YouTube

During the third quarter, a referee blew the whistle to signal a timeout. What happened next, signaled the beginning of a sizemic shift in our lives.

But if you left the couch for beer and snacks at that moment of the 1984 Super Bowl, you may have missed the first run of a commercial that made more history than the game itself (sorry Oakland Raiders, 38-9 winners over the Washington Redskins).

On this date 31 years ago, Apple aired a commercial introducing the world to the first MacIntosh personal computer. It was the feature of Today in Media History on the Poynter Institute website.

Apple’s New Mac Video Wins The Super Bowl Ad Contest Without Even Trying

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Apple-Mac-ad

Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.