A Detailed Followup to Wired’s “101 Ways to Save Apple” From 1997

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Wired's June 1997 cover. Apple was in deep trouble at the time. The article numbers "101 way to save Apple"
Wired's June 1997 cover. Apple was in deep trouble at the time. The article numbers "101 way to save Apple"

In 1997, Apple was in deep financial trouble. Wired published a now-famous cover story: “101 Ways to Save Apple.”

Some of the advice was prescient, some was silly, but it was a fascinating list of suggestions. And what actually happened between now and then is even more interesting.

Here, for the first time, is a really detailed followup to each and every one of Wired‘s 101 suggestions.