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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Surprisingly Credible Rumor: New MacBooks Tomorrow


The MacBook is just about the only Mac to not received a major upgrade in the last four months. According to MacRumors, that could change tomorrow, as they predict Apple will launch new MacBooks featuring an improved graphics chipset from Intel. Speaking as someone in the market for a new machine, a hotter MacBook would certainly spur me to action, and tomorrow is about as late as Apple can go and still generate significant sales in the holiday season. This rumor is also quite credible, as a driver for the graphics chipset in question is present in Leopard, which would ship natively on any new Mac:

Apple’s Leopard update, however, has revealed drivers for the newer Intel GMA X3100 integrated graphics chip. This is the successor to the Intel GMA 950 which currently resides in the existing MacBooks. This would suggest that the next MacBook will see an upgrade to the Santa Rosa chipset.

While we’re at it, Apple, do you think it would be possible to soften the edge of the MacBook wrist-rest? That think really chafes…

Mac Rumors: New Apple MacBook on Tuesday? GMA X3100?

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About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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4 comments

    “The MacBook is just about the only Mac to not received a major upgrade in the last four months.

    Everybody seems to have forgotten the existence of the Mac Pro, even Apple :(

    Yes! The iBook was entirely comfortable, but the Macbook edge is hateful!

    are you sure you want to use the word “hotter” when describing the MB/P line? :-)

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