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Top 5 Things To Check Out at Macworld 2010

Macworld 2010 opens today. It is the 25th annual gathering of Mac users. That’s right, 25 years!
But thanks to the absence of Apple this year, this “Mecca for Mac Heads” may be the last. So check it out while you can.

The show runs for 5 days. The Expo showfloor opens on Thursday at noon.
For the [...]

Opinion: MacBook, or iMac + iPad?

20100208-imacipad.jpg

The announcement of the iPad has done a lot of things: it’s stoked up excitement in the Mac using community, it’s got a bunch of developers feverishly coding exciting new stuff, and it’s got retailers and cell phone companies the world over drooling over the money they can make from it.
And it’s also somewhat upset [...]

In Depth: 30 Days with the Nexus One

It’s been a month since my review of Google’s “SuperPhone”, the Nexus One. Since that time, we’ve surfed, updated facebook, navigated, called, played endless hands of cribbage and even tried to freeze it to death on a trip to Dayton Ohio. Follow me after the jump to find out does the “SuperPhone” stand the [...]

Apple second only to Microsoft in cash and investments… and that’s about to change

Silicon Insider posted this interesting graph putting into perspective exactly how large Apple is, compared with the other big three tech companies out there. And it’s all about cash.
Essentially, Apple is the second most cash rich company out there, with a little under $39.8 billion in cash and short and long term securities to call [...]

Student’s Ad Gets a Remake, and Makes the Big Time – New York Times

The Internet is a weird place. According to the New York Times, the above fake iPod Touch commercial put together by 18-year-old Mac fan Nick Haley will be remade and launched as the first actual ad for the flagship iPod on Sunday. The incredibly well-made commercial uses shots of the Touch in use timed to “Music is my Hot, Hot Sex” by CSS, which used the line “My music is where I’d like you to touch.”

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

7 comments

    Wow! That’s a gorgeous ad. This is really what I was hoping YouTube would become — a place for really talented young people to break into the creative industry.

    As of Saturday, October 27, views of Nick’s brilliant ad are up to a much more impressive 171,363!

    [...] Earlier in the morning, I had been reading my feeds via Google Reader and had picked up on a great story about a student, called Nick Haley, who had created an iPod Touch advert. He had made the advert, [...]

    Great story and you will not believe this for coincidence, I met Nick in the queue for Leopard yesterday! Story and pics here –

    http://theappleofmyi.com/blog/?p=1270

    :-)

    [...] promised in Friday’s NY Times, Apple aired an updated and official version of Nick Haley’s brilliant homemade iPod Touch [...]

    [...] Mark Richardson of Ragus Media has created the cheery, oddly sentient iMac choir commercial concept that Apple hasn’t bothered to. It’s fun, but man, do I ever hate the music. Think Apple will buy it and put it in production like the CSS ad? [...]

    [...] Mark Richardson of Ragus Media has created the cheery, oddly sentient iMac choir commercial concept that Apple hasn’t bothered to. It’s fun, but man, do I ever hate the music. Think Apple will buy it and put it in production like the CSS ad? [...]

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