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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

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Review: Sony Walkman S540 Series Video MP3 Player

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Star Wars Desktop Made With 400 Layers Of Photoshop Love

teknograd_tie_fighters_screen.jpg

(Larger version here.)

Norwegian Mac support company Teknograd likes to have fun with its advertising campaigns, and this latest one is the cleverest idea yet.

In recent years they’ve had a series of ads showing a Mac desktop where the Hard Disk is under attack from a mass of files and folders. But for this year’s campaign, they wanted something new that made use of the default Leopard desktop wallpaper.

The result is these TIE fighters, created by advertising agency TBWA. I asked them how they did it – surely not with real icons on a real desktop? No.

“We have photoshopped this, in almost 400 layers, but each folder is named individually, so it was a hell of a lot work. Martin Holm, the illustrator and art director, just passed out when we asked him how long time it took,” they told me.

About the author

gilest

Giles Turnbull is a freelance writer in England. He is a columnist for PA, and has written for the BBC, Guardian, Daily Telegraph, MacUser, Macworld, and The Morning News. He has a blog you can ignore and a Twitter account you needn't follow.

Email the author | Read more posts by Giles Turnbull.

3 comments

    Now THAT is beautiful.

    That’s…..worthless……

    @bob: Worth a lot for Teknograd, gotta be great advertising to make it all the way to this site. I´m a bit biased though ;)

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