The Apple Card announced this spring isn’t a new idea; it was first floated well over a decade ago. This came as a proposal by then-CEO Steve Jobs made so long ago it would have offered users rewards in the form of free iTunes music to load onto their iPods.
Apple’s decision to name its new flagship product the “iPhone XS Max” has drawn criticism. But none so harsh as from Ken Segall, who worked closely with Apple co-founder Steve Jobs on marketing for over a decade.
He says he feels “a sense of dread” before every iPhone press event because “when it comes to iPhone naming, Apple seems to wage a war against common sense.”
Let’s not beat around the bush — the new iPhone names are a mess. “iPhone XS Max” sounds like a body spray for teenagers and the “XR” in iPhone XR means … well, not very much at all.
Today’s iPhones are an explosion of confused branding.
But the 2018 iPhones definitely aren’t the first time Apple products bore baffling, awkward or just plain rubbish names. Brace yourself for a repulsive refresher as we recount the worst Apple product names of all time.
Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.
The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.
Quick, what’s the advertising slogan Apple uses for the iPhone X? How about for the iPad? What was the theme of the last Apple ad you saw?
If you shrugged your shoulders at all these questions, then you’ll understand why a former Apple ad man sees problems with the company’s current advertising strategy.
Following yesterday’s WWDC keynote, Tim Cook participated in an interview on CNN with Senior Technology Correspondent, Laurie Segall.
In a wide-ranging interview, Cook discussed everything from the threat of machines taking over to the “fundamental human right” of privacy to why he’s not interested in running for office. Here are the big takeaways:
The first iMac’s frightful code name was an in-joke that reflected Steve Jobs’ respect for Sony. The working name — “MacMan” — was so horrible it would “curdle your blood,” according to Ken Segall, the Apple exec who eventually came up with the name “iMac.” Nearly 20 years after Apple shipped the iMac G3, we now have an explanation for the craptacular internal name — courtesy of Phil Schiller, the guy who came up with it.
Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.
In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.
The Apple Watch is still searching for its “killer app,” claims a new report — arguing that the lack of a “must have” use-case is stopping Apple’s wearable device from achieving its sales potential.
The analysts in question suggest that the Apple Watch will sell between 9-12 million units this year.
Apple is set to discontinue the iPhone 5c next year, according to a new report from Taiwan’s Industrial and Commercial Times. The news outlet claims that Apple will continue producing the handsets until the middle of 2015, at which point assemblers Wistron and Foxconn will wind down production.
This news follows on the back of a similar report from KGI Securities analyst Ming-Chi Kuo, who claims that Apple will do away with both the 5c and 4s, despite both doing well in emerging markets. This is part of an effort to streamline Apple’s handset business, and will mean that all available iPhones will feature the Touch ID technology at the heart of Apple’s mobile payment ambitions.