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Apple Devotes Entire Home Page To Jerome York Obituary

20100318-york.jpg

If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

Way back in 1991, just as Apple was transitioning from 68k to PowerPC chips, the braniacs at Xerox PARC were predicting it’s entire iPod, iPhone and iPad strategy. And next up for the iPad is a blackboard-sized device.
Nearly 20 years ago, just as personal desktop computers were taking off, researchers at Xerox started thinking about [...]

iPhone App Arms Users With Silent Panic Button

A new app called Silent Bodyguard features a panic button that sends an SOS distress signal with GPS coordinates to potential rescuers without alerting onlookers.
While the $3.99 app, available on iTunes, isn’t the first ICE (in case of emergency) app, this one is backed by Dr. Clint Van Zandt, former FBI chief hostage negotiator and criminal [...]

Rumor: Fake Steve = Andy Ihnatko?

mrihnatko.jpgIt’s late July. Do you know who Fake Steve is yet? According to buzz on the web today, a new top candidate has emerged as the fake iCEO, and this one’s actually plausible.

Some clever dudes at Sitening created a tracker link to a fairly lame iPhone haiku, trusting that Fake Steve would take the bait. He did, and they traced it to a Boston IP address. That points to Andy Ihnatko so far as the Sitening guys are concerned (and most of the rest of the commenters). It’s also consistent with previous accusations, including one from Fake Steve Ballmer.

What’s my take? Well, it makes sense, if nothing else. I can’t think of many people I would call “Macintosh Humorists,” but Andy is one of them. His old MacWorld columns were a hoot, and I learned many key phrases from him, including “web that smut!”

On the other hand, I don’t actually ever want to know who Fake Steve is – his anonymity makes him powerful, and even leaves open the possibility it’s actually Real Steve (it’s the perfect cover!). Unfortunately, we probably will know, and soon, and the fun will be gone.

This all makes me think of Mac the Knife, the weekly rumor columnist for MacWeek back in the day. No one ever copped to penning the column, which was the best in the business at its time. There’s a prevailing rumor that former editor Matthew Rothenberg was MtK, but it’s never really been proven. And that’s powerful. We’re in a different era now, but it makes me nostalgic for a time when the silent crusader could remain silent.

But Andy, if it’s you? You’ve been doing a great job. Keep up the good work – or get John Mackey to do it for you.

Via Apple 2.0.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

5 comments

    I agree, it would be a lot more fun to read FSJ if we didn’t know who he was. I hope this rumor proves to be false. Or hey, maybe if he is caught now, he can pass the FSJ title to another anonymous writer, to keep things interesting and not limit what can be written on the blog. :)

    Andy Ihnatko is not FSJ, although it will be nice for Andy to be associated with him, given FSJ’s current high profile.

    Andy is hilarious, but his style is very, very different. Too different.

    No, no ,no, FSJ is really Jack Miller from As the Apple Turns. Being FSJ explains the long absence from his website. He also lives in the Boston area and the writing style are similar.

    my $0.02

    Viktor- My theory is that Jack Miller has resurfaced as the Macalope. The style and references to animals revealing things to him is similar to ATAT. So is the Macalope’s publishing schedule.

    I was thinking of Mac the Knife too! I loved that whacky column. In fact, weren’t there rumors that Andy was Mac the Knife?

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