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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Round-up: 15 Worst Apple Predictions Ever

nostradamus.jpgOur pals over at Wired’s Gadget Lab have gathered together 15 of the most foul-smelling Apple forecasts ever, including a number of hits from the ever-prescient Rob Enderle. This is my all-time favorite:

Hewlett Packard iPod To Be a Winner

“The expectation on the iPod is that HP’s version will probably outsell Apple’s version relatively quickly.” — Rob Enderle, quoted in MacObserver in August 2004.

The whole list is hilarious. It still doesn’t include my favorite of all time, delivered by (among many others) Cliff Joseph, which was that in 1998 Apple was ready to move into the Internet Set-Top Box game with a sub-$1000 product called “Columbus.” This was a done deal. As you might recall, Columbus was the iMac.

Check the list and report back. Any you think they missed?

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

4 comments

    “Coming Soon: Apple’s Subnotebook/Tablet/UMPC/Newton 2″

    I think this will become a reality, just not soon. I don’t think the hardware is available cheap enough at the moment but integrating flash memory into computers is a no-brainer.
    The question is, will they make a NEW line of notebooks or simply incorporate the new technology into the existing lines?
    I’m for the latter. I can see MBPs being integrated with said technology first; that certainly seams to be Apple’s MO these days (think intel chips, iSight cameras, the iPhone…)

    Oh, and the best prediction ever:
    “The Macintosh will die in another few years and its really sad”

    -Steve Jobs
    April 20, 1995

    They were just off by a couple of years!

    [Don’t push it with self-promoting spam, Steve]

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