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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Report: iPhone Costs Less Than BlackBerry Storm To Make

If smartphones were judged on component pricing, Apple’s iPhone would best RIM’s BlackBerry Storm. The iPhone 3G costs $174 to make, versus $203 for the Storm offered from Verizon Wireless, according to a new report.

The data from iSuppli suggests carrier Verizon Wireless is greatly subsidizing the $200 touch-screen BlackBerry. AT&T, the exclusive U.S. AT&T has indicated subsidizing the iPhone 3G cost it $450 million in the fourth quarter.

The manufacturing cost difference appears to hinge on component choices, including transmission technology.

Verizon’s decision to offer CDMA and GSM versions of 3G meant the addition of a $35 Qualcomm processor. By contrast, Apple uses only a GSM version of 3G.

While the iPhone is often viewed as the graphic superior to many rival smartphones, the iSuppli report said the Storm includes a 3.2-megapixel autofocusing camera that tacks on $13 to the handset’s manufacturing price. Apple, on the other hand, chose a 2-megapixel fixed-focus version, the report said.

Although the Storm costs more to manufacture, its choice of components give the handset a broader reach. While the iPhone is limited in the U.S. to AT&T and Canada’s Rogers, the new BlackBerry can be offered by more carriers, according to the research firm.

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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