We’ve heard for some time the iPad could eat into the Netbook market. Now comes Goldman Sachs with the 5 Cs of why the Apple tablet device will crush the inexpensive PCs.
First up is Consumption. It wasn’t by mistake Apple gave the iPad a big screen and no keyboard. Unlike the Netbook, the iPad is meant to mimic your TV, not the PC. You sit in front of your TV to watch, not create. That brings us to Goldman Sach’s second point: content.
The iPad is also all about Content. With a direct connection to iTunes, iPad owners can easily slurp up content from the App Store. “Apple has created an easy-to-use, direct conduit between users and a vast library of content that is custom-tailored for the iPad,” writes financial blogger Henry Blodget.
Unlike netbooks, which rely on spotty 3G or Wi-Fi connections, the iPad offers both to ensure the consumer is constantly connected. This only reinforces Goldman’s previous point of the iPad being all about content.
Again, differing from netbooks, the iPad is instantly available. Just image you have the urge to play a game or check out the news. You go to your netbook and wait up to a minute for it to boot-up. The iPad is instantly on, keeping that urge to buy or consume alive. What’s more, according to the analysts, the iPad’s battery lasts between twice or five-times that of a netbook’s.
Similar to instant-on, Apple has reduced the steps needed to purchase an item via the iPad to just one click. Because Apple stores all the credit card information at iTunes, you don’t need to enter that data and go through other steps which present opportunities to change your mind or back out of a purchase.
The 5 Cs of iPad domination: Consumption, Content, Connected, Constant-On and Commerce.
[SAI]
