Rejected Blackberry Ad Misses the Target
4:07 pm, February 26th, 2009, Lonnie Lazar
Engadget, among others, today has been flouting the little piece of filmmaking above as an advertisement for the Blackberry Storm prepared by New York advertising agency Guava, but rejected by RIM as too confrontational.
We’d add, having seen the Blackberry Storm in action, “off the mark” as well.
Posted by Lonnie Lazar in News | Comment on this article
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That’s a redic ad….where’s any justification? Too bad, cause the graphics are awesome- but come on? There would barely be a touchscreen market without the iPhone…which is still on top may I add.
Jordan A Leven, on February 26th, 2009 at 4:29 pm
Are you sure it was “rejected” by RIM . . . maybe RIM decided to let this one out in the wild online for some “unofficial” viral marketing action. Seems to be getting played . . . but working to sell the Storm? I’m guessing not so much.
Chris Maxcer, on February 26th, 2009 at 6:00 pm
I’m glad you added the “off the mark,” that’s where I was going. If the ad were remotely honest, it might stand up.
alan h, on February 26th, 2009 at 6:14 pm
How ironic! RIM rejected it and yet it’s going viral all over the place. Seems like a good deal for RIM.
Marc, on February 26th, 2009 at 6:14 pm
that’s stupid, “nothing can touch (our touchscreen phone)”
of course they didnt go with this add. lol.
andrew, on February 26th, 2009 at 8:16 pm
Am I crazy, or are those two notes at the very end from the beginning of “All These Things That I’ve Done” by the Killers? o_0
Squight, on February 26th, 2009 at 8:47 pm
Funny Squight, to me they sound as the first two notes of Pink Floyd’s 1973’s 20-minute+ opus “Echoes”… and I do have almost perfect pitch (more a curse than a blessing, let me tell you, but I digress).
It’s Floyd I say! Now you kids get off my lawn!!!
Carlitos, on February 27th, 2009 at 12:21 am
I have to say, even though the commercial is hilariously wrong, the concept and execution is fantastic (except for that not being able to touch a touch screen phone thing that Andrew pointed out).
Nik, on February 27th, 2009 at 4:40 am
“Nothing can touch it”
What, you mean it doesn’t work very well? Nice copywriting, whoever did that viral (sorry, ‘rejected ad’).
Craig Grannell, on February 27th, 2009 at 6:58 am
I know why it was a rejected.
It’s a copy. And when you see the original you kind of get why RIM thinks its tasteless to copy that.
Here’s the original:
http://www.youtube.com/watch?v=ylvAovoO2kk
’stop the bullets kill the gun’
I’m happy they dont take it…they wouldve stolen the idea for something stupid
Stefan, on February 27th, 2009 at 8:20 am
I know why it was a rejected.
It’s a copy. And when you see the original you kind of get why RIM thinks its tasteless to copy that.
Here’s the original:
http://www.youtube.com/watch?v=ylvAovoO2kk
’stop the bullets kill the gun’
I’m happy they dont take it…they wouldve stolen the idea for something stupid
P.S.: Is there someting wrong with the comment system?
elchuxo, on February 27th, 2009 at 8:23 am
Whatever the relative merits, it is a cool ad much in keeping with the cool perception around these devices, regardless of manufacturer. I like it and I’m an iPhone user. Looks like the ad agency was trying to beat Apple at their own game, with the minimalist approach and highly graphical elements.
Mark, on February 27th, 2009 at 8:45 am