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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Promo App Codes Brings Developers and Their Audience Together

Promo App Codes, a  web forum, tradingpost and clearinghouse for iPhone app developers and the people who love them, launched this week and seems to already be generating considerable interest on both sides of the aisle.

For developers, the site is an oppportunity to promote their work and share Apple’s recently authorized promotional codes, a device for getting early-release and review copies of AppStore approved apps quickly into the hands of up to 50 app testers/reviewers. For reviewers/bloggers/app-nuts, the site provides an easy way to learn about new apps and to establish relationships directly with developers while giving them the valuable feedback to optimize and improve their applications.

Amanuel Tewolde, a developer and founder of Promo App Codes, told Cult of Mac, “When I first heard that Apple will give me 50 promo codes for my apps in the store, I didn’t know who to give them out to.” The site was conceived as he began to consider that “user testing is expensive, and these codes provide a cheap alternative, not to mention help with some positive buzz.”

Potential reviewers and developers alike register for a free account on the clean, simply designed site, with developers having the opportunity to post app information and screenshots in blog-fashion. Registered users have the opportunity to post comments on each “post” about an application.

Users/reviewers/bloggers create profiles and add apps to a “wish list,” entries which show up to developers as interest in their apps, and developers then contact users with free promotional codes. The site maintains a rating system for each app and hosts a forum where all interested parties can communicate with one another. At this writing the site has registered 685 accounts in the two days it’s been open for business.

“We still have lots to learn and do but things look very exciting and the timing seems right,” says Tewolde. “It is christmas season, could there be a better time to start a site where people get free apps?”

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

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