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In Pictures: Preparations For Apple’s “Let’s Rock” Special Event

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Crews working at the front of Yerba Center for the Arts.

SAN FRANCISCO — There’s a lot of busy bees preparing for Apple’s special “Let’s Rock” event on Tuesday.

Two days before Steve Jobs hosts a special press event, the Yerba Buena Center for the Arts is humming with Apple staffers, TV crews and scores of security guards. See the pictures below.

A crew of three or four hung a huge silhouette iPod poster over the Center’s facade, while half-a-dozen Apple staffers watched from the curb, fussing over the details.

The center is lousy with Apple security guards. There’s a guard posted at every one of the center’s half-dozen doors — back and sides. The guard pictured below stood inside a door at the back, which appeared to be securely locked. Apple seems to be taking no chances that nosy bloggers might break in for a sneak peek of what Jobs is going to announce.

Around back, several Apple staffers were busy setting up computers in an office at the rear of the center.

At the side, there’s already a large satellite TV truck parked on Third Street (again, carefully guarded).  A San Francisco police officer has parked his patrol car at the back of the TV truck. Presumably, SFPD will be stationed there for the next two days.

Though Apple has held special events at the Yerba Buena center before, the preparations for Tuesday’s event seem more elaborate than just a new iPod nano would warrant. I may, however, be imagining things. I’ve got a bad cold, and I’m as high as a kite on DayQuil.

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An Apple security guard at the back of Yerba Center for the Arts. 

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About the author

Leander Kahney

Leander Kahney is the editor of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

Email the author | Read more posts by Leander Kahney.

6 comments

    [...] Buscando otra cosa, me he encontrado más fotos de los preparativos del Let’s Rock en la web de Cultofmac. [...]

    [...] encore l’été en Californie. Eux au moins, ils ont du ciel bleu. Enfin bref, on peut voir les bâches prévues pour l’iPod Event de mardi prochain. Les techniciens s’affairent. Apparemment [...]

    [...] surrounding this morning’s ‘Let’s Rock’ Apple special event remains intense, with Digg’s Kevin Rose at the center of the vortex of leaked data, or so [...]

    [...] surrounding this morning’s ‘Let’s Rock’ Apple special event remains intense, with Digg’s Kevin Rose at the center of the vortex of leaked data, or so [...]

    [...] surrounding this morning’s ‘Let’s Rock’ Apple special event remains intense, with Digg’s Kevin Rose at the center of the vortex of leaked data, or so [...]

    [...] In Pictures: Preparations For Apple’s “Let’s Rock” Special Event – Cult of Mac – [...]

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