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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Photos To Celebrate Apple Store Architecture

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The thing about Apple Stores – the thing that makes them such a perfect target for the writers of The Simpsons – is the vibe they have about them. They’re not like most stores; entering the Apple Store is supposed to be an experience beyond that of simply handing over money to Steve Jobs. There’s supposed to be a wow factor. And the architecture and interior design is essential to that.

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Don’t forget, though: the architecture has a hidden message. And that message is: BUY OUR STUFF. BUY OUR STUFF. BUY OUR STUFF.

(Photos used under Creative Commons license. Thanks to: myuibe, Tyler Howarth, zbowling, and David Ooms.)

About the author

gilest

Giles Turnbull is a freelance writer in England. He is a columnist for PA, and has written for the BBC, Guardian, Daily Telegraph, MacUser, Macworld, and The Morning News. He has a blog you can ignore and a Twitter account you needn't follow.

Email the author | Read more posts by Giles Turnbull.

5 comments

    To me the message is more: We’re not Walmart

    Most Apple Stores or Authorized Reseller stores are outstanding. You should see the some of the Reseller Stores in Argentina (!!!)… their design is really impressive, and it always reflects Apple’s philosophy about the importance of the user experience. From the moment you are in these stores, you know these people “Think Different”. The attention to the last detail is always something to celebrate. I like that, we all like that, it’s a lifestyle, and that’s why we keep track of everything related to Apple like geeks…

    Hi, i work for a glass company and since some time now i have been looking for a great NYC Apple store cube arquitectual photo that i can use to make a poster for mi office, any ideas?

    The “buy” message is a given in any retail store and doesn’t distinguish Apple from any other retailer. The design of an Apple store, however, goes further than exhorting visitors to buy. It conveys that Apple is different and special, and that the visitor is different and special by association. When you purchase an Apple product you join a “family” that prides itself on this difference. The design of the stores do a good job of transmitting this message.

    Photos of the NYC Apple Glass Cube
    photos of the NYC Apple Glass Cube Store

    here’s my favorite in QT panoramic format

    http://www.panoramas.dk/newspanos/f20-apple-store.html

    Go to google.com and do a search on the photos
    http://picasaweb.google.com/

    or just do a regular google search for “NYC Apple glass cube” or some other combination.

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