Top stories

Apple Now Accepting iPad Apps, Planning “Grand Opening” of iPad App Store

Apple is now accepting iPad apps for a “grand opening” of the iPad App Store, according to an email just sent to registered developers.
“iPad will begin shipping soon and your opportunity to be part of the grand opening of the iPad App Store starts today,” the email says.
There’s no details about when the store’s grand [...]

Security Expert: “Mac OS X Is Safer, But Less Secure”

20100319-ipwned.jpg

Tech site H-Online has an interesting story today, quoting security expert Charlie Miller about his forthcoming talk at the CanSecWest conference next week.
He says OS X is full of security holes. There are lots more than in Windows, he claims.
And yet: OS X is a safer system to use. Why? Because, in the words [...]

Apple Devotes Entire Home Page To Jerome York Obituary

20100318-york.jpg

If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

Updated: Parallels Posts, Yanks “Get a Mac” Parody

parallels.jpg

Update: Ben Rudolph, Parallels’ spokesman, says the ad’s removal is nothing major:

Nah, just testing out some marketing concepts, getting feedback, etc.  Nothing that sordid. :)

Original post: Remember when the Internet was 89 percent “Get a Mac” parodies? You know, back before bad iPhone parodies were in vogue? Well, that era briefly resumed today as Parallels, makers of virtualization app Parallels Desktop, posted their own “I’m a Mac, I’m a PC” commercials. As you might expect, the traditional rivals work together well for the first time ever in the four Parallels parodies.

Then, as suddenly as it arrived, the post vanished. Not only is the official blog linking the files gone, but the videos are clear off of YouTube. You can read the original link at a Google cache, and it’s clear that this was a deliberate PR campaign to start:

Everyone’s seen Apple’s great “I’m a PC. I’m a Mac.” commercials, and you knew it was only a matter of time before we did our own.

We took a different approach than the “official” ads…rather than talking about why PCs and Macs are different and arguing which is better, we decided to show how you can experience the best of both worlds with Parallels Desktop for Mac.

Take a look. They’ll (hopefully) make you laugh:

I’ve written to Parallels to see if Apple is involved with a C&D here. I would be surprised to learn that this isn’t protected as parody – I don’t believe the rules are different if the creator has a commercial interest. Still, a mystery.

Via DownloadSquad.

If you enjoyed this article:
Subscribe via RSS or email, or follow us on Facebook and Twitter

About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

Comments are closed.

Buy Inside Steve's Brain Buy from Amazon.com Buy from Barnes & Noble