Search results for: segall

Why Steve Jobs Would Have Hated This Inexplicably Stupid Samsung Ad [Video]

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Check out the inexplicable Samsung ad above. A weirdo sitting in a barren landscape, giggling at apples, as a synthesizer farts. Then, suddenly, he does a weird dance with Ninjas. Hey, don’t you want to buy a Galaxy S4 now?

It’s completely stupid, and Steve Jobs would have hated it. How do you know? Because legendary Apple ad man Ken Segall says he would have. Here’s why: Steve didn’t want his ad companies huffing the paint thinner.

New Spyshot Suggests Apple Might Not Call The Next iPhone The iPhone 5S After All

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Last year, there was a lot of debate about whether the iPhone 5 (the sixth iPhone at the time) would be called the iPhone 5 or the iPhone 6, and the same happened the year before as people bickered about whether Apple should call the iPhone 4S the iPhone 5.

As the seventh-generation iPhone approaches, the debate is opening up again: what should Apple call it? Ex-Apple ad man Ken Segall has raised convincing arguments saying that Apple is shooting itself in the foot with the “S” series naming convention, signalling to consumers that every other year, you get a half-baked iPhone instead of a fresh new one.

Now, some slim evidence is pointing towards the notion that Apple might be listening to their former advertising prodigy, and that the next iPhone might be called the iPhone 6.

Ex-Apple Adman Predicts 2013 Will Be The Year Of The iPhone’s iPod-ization

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For the last couple months the Internet has been chalk full of rumors that Apple is losing its edge, and that the iPhone isn’t as cool as it once was. Maybe some of those rumors are right, maybe not, but Apple’s ex-Ad Guru, Ken Segall, predicts that the iPhone’s biggest years are still ahead of it.

In a recent blog post, Segall speculates that the iPhone will follow a similar development cycle as the iPod. For the first few years Apple has worked on evolving and perfecting the device, but 2013 will be the year that Segall thinks we’ll finally get an iPhone Mini, iPhones in color, and maybe even a big iPhone.

What Was Ex-Apple Retail Chief Ron Johnson’s Big Mistake At JC Penney?

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Here’s some fantastic analysis on what ex-Apple retail chief Ron Johnson did wrong at JC Penney written by legendary Apple ad man Ken Segall, who completely rejects the idea that Ron Johnson didn’t understand JC Penney’s brand identity, and even wandered around quoting the company’s founder, who detested sales gimmicks. So what was the problem?

Ex-Apple Ad Man: Ron Johnson Is Transforming JC Penney, Just Like Steve Jobs Transformed Apple

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Ron Johnson is taking the lessons he learned from Steve and applying them to JC Penny

Even though Steve Jobs gets credit for making the gutsy move to open Apple retail stores across the country, Ron Johnson deserves a lot of praise for the Apple Store’s success.

Johnson’s vision helped Steve create the most successful chain of retails stores on the planet. Then Johnson left to become the CEO of JC Penny, where he’s faced some heavy criticism for his efforts to revitalize the brand. According to Apple’s old marketing guru Ken Segall, Ron is a visionary in his own right, and he’s transforming JC Penny just like Steve Jobs transformed Apple.