Quite a bit of chatter has arisen over Apple’s newest “Genius” television ads. Some have called them “embarrassing.” Others? “Ehhh?” Even Ken Segall, one of Apple’s former advertising creative directors has given the ads a big thumbs down.
But are they really so terrible? If you take a look back, you’ll see rather quickly that Apple has produced much worse. In fact, I’d go as far to say that some of Apple’s previous ads make the new ones seem not just good, but absolutely amazing.
Don’t believe me? Check out this gallery I compiled of what I believe to be the top 10 worst Apple ads of all time. Watch out- some of them are pretty shocking.
Ever since Apple debuted their new Mac ad campaign during the Olympic Opening Ceremonies last week the internet has been buzzing like crazy with some people saying they’re good while many others think they’re terrible. Even Apple’s former ad-man Ken Segall came out yesterday and bashed the ads.
Apple’s definitely made some bad ads in the past, but are these the worst? What do you think about the ads? Do they make Mac users look like a bunch of Genius-dependent boneheads? Or do the ads appeal to people who might be afraid to use technology? We want to talk about it with you guys in the forums, so head on over and let us know what you think.
You might know who Ken Segall is from his appearance on The CultCast. Ken was a Creative Director at TBWA/Chiat/Day for many years, and worked closely with Steve Jobs, even helping to develop the iconic “Think Different” ad campaign. Now Ken is speaking out about Apple’s new “Genius” ads, and he has some harsh words towards the TV spots.
How would you like to win an entire library of 10 Apple-related books? Everything from Insanely Great to Steve Jobs: A Biography to Inside Steve’s Brain by our own fearless leader Leander Kahney? There’s even a chance to just win Leander’s book (one lucky winner a week!), and how does one achieve this awesome feat?
Well, then it’s all on the iApple Book Giveaway page here on Cult of Mac. Read on for all the details…
An old PowerBook with an upside down Apple logo on Sex and the City.
When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that you’re using a Mac. However, it hasn’t always been that way. There was a time when Apple logos were upside down on the lid of Apple notebooks, until Steve Jobs realized his mistake.
If you have been reading Ken Segall’s new book about Apple, Insanely Simple, then you’ll recognize the hallmarks of simplicity all over JawBone’s work. Even the e-mail containing the press release for its new speaker reads as little more than “Jawbone just released a BIG JAMBOX.”
That’s what it’s called. The BIG JAMBOX. And from its name, you know almost all there is to know about it.
Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.
Steve wanted to wear a purple suit and top hat and provide a tour of Apple's Cupertino campus for the one millionth iMac.
Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.
Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.
According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.
Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”
Every Cult of Mac reader should know the name Ken Segall. Leander interviewed Ken back in 2009 about naming the iMac and making Apple’s ‘Think Different’ ad campaign. Ken now runs the hilarious Apple parody site called Scoopertino and his personal blog, Observatory.
As a man that worked with Steve Jobs personally, Ken has first-hand knowledge of what drives Apple as a business, and his insights into the creative marketing and branding industry are profound. He’s got a new book coming out called Insanely Simple, and you should be excited to get your hands on this one.