Ken Segall has a long history with Apple. He worked with Steve Jobs for over 14-years as the creative director at TBWA/Chiat/Day. Segall is the guy who came up with the ‘Think Different’ campaign, literally put the ‘i’ in iMac, and he’s even got his own book about Steve Jobs.
When it comes to Apple, Ken knows what he’s talking about, and right now, he’s not happy at all with how Apple’s been approaching their ads. In Ken’s opinion, Apple is getting beat up by Samsung because Samsung is producing great ads, and Apple isn’t.