You might know who Ken Segall is from his appearance on The CultCast. Ken was a Creative Director at TBWA/Chiat/Day for many years, and worked closely with Steve Jobs, even helping to develop the iconic “Think Different” ad campaign. Now Ken is speaking out about Apple’s new “Genius” ads, and he has some harsh words towards the TV spots.
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How would you like to win an entire library of 10 Apple-related books? Everything from Insanely Great to Steve Jobs: A Biography to Inside Steve’s Brain by our own fearless leader Leander Kahney? There’s even a chance to just win Leander’s book (one lucky winner a week!), and how does one achieve this awesome feat?
Well, then it’s all on the iApple Book Giveaway page here on Cult of Mac. Read on for all the details…
When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that you’re using a Mac. However, it hasn’t always been that way. There was a time when Apple logos were upside down on the lid of Apple notebooks, until Steve Jobs realized his mistake.
If you have been reading Ken Segall’s new book about Apple, Insanely Simple, then you’ll recognize the hallmarks of simplicity all over JawBone’s work. Even the e-mail containing the press release for its new speaker reads as little more than “Jawbone just released a BIG JAMBOX.”
That’s what it’s called. The BIG JAMBOX. And from its name, you know almost all there is to know about it.
How Steve Jobs Got The NeXT Name From Bill Gates, Got Nelson Mandela To Think Different And Other Tales
Thanks to Ken Segall’s new book about Apple, Insanely Simple, we have heard about how Steve Jobs was willing to dress up as Willy Wonka, and how he felt about the negative reaction to the infamous hockey puck mouse.
Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.
Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase
Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.
Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.
Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”
Every Cult of Mac reader should know the name Ken Segall. Leander interviewed Ken back in 2009 about naming the iMac and making Apple’s ‘Think Different’ ad campaign. Ken now runs the hilarious Apple parody site called Scoopertino and his personal blog, Observatory.
As a man that worked with Steve Jobs personally, Ken has first-hand knowledge of what drives Apple as a business, and his insights into the creative marketing and branding industry are profound. He’s got a new book coming out called Insanely Simple, and you should be excited to get your hands on this one.
Have you ever wondered what it was like behind the scenes of Apple’s famous ‘Think Different’ advertising campaign? The 1997 ad was mainly attributed to Steve Jobs in Walter Isaacson’s biography, but there’s more to how it all went down.
An advertising executive that helped create the campaign has taken to Forbes to set the record straight, and the truth is that Steve Jobs originally hated the very ad that brought Apple back from the brink of destruction.
We stumbled across this rare video of Steve Jobs at the CAUSE 1998 Conference in Seattle. In the short clip, Steve Jobs gives a particularly comedic and lighthearted talk about the PC and TV.
The video quality is pretty awful, but what’s said in the talk is very interesting. In the video, Jobs says, “TV turns your brain off, PCs turn your brain on.” What most don’t know is that Jobs was quoting a failed campaign for the original iMac.