Search results for: segall

Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

Author Ken Segall, @photo Doug Schneider.
Author Ken Segall, Photo by Doug Schneider.

Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.

The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)

Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.

The guy who named iMac says Apple’s names are too confusing

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The next iPhone will have a bigger battery.
Is it time for Apple to change the way it names iPhones?
Photo: Ste Smith/Cult of Mac

Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.

In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.

Apple Watch still in need of its killer app

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Not everybody who bought the Apple Watch is wearing it.
Is the Apple Watch still searching for that magical "must have" app?
Photo: Apple

The Apple Watch is still searching for its “killer app,” claims a new report — arguing that the lack of a “must have” use-case is stopping Apple’s wearable device from achieving its sales potential.

The analysts in question suggest that the Apple Watch will sell between 9-12 million units this year.

Apple may stop iPhone 5c production next year

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Photo: Apple
Photo: Apple

Apple is set to discontinue the iPhone 5c next year, according to a new report from Taiwan’s Industrial and Commercial Times. The news outlet claims that Apple will continue producing the handsets until the middle of 2015, at which point assemblers Wistron and Foxconn will wind down production.

This news follows on the back of a similar report from KGI Securities analyst Ming-Chi Kuo, who claims that Apple will do away with both the 5c and 4s, despite both doing well in emerging markets. This is part of an effort to streamline Apple’s handset business, and will mean that all available iPhones will feature the Touch ID technology at the heart of Apple’s mobile payment ambitions.