Search results for: segall

Apple Watch still in need of its killer app


There are lots of awesome apps on Apple Watch.
Is the Apple Watch still searching for that magical "must have" app?
Photo: Apple

The Apple Watch is still searching for its “killer app,” claims a new report — arguing that the lack of a “must have” use-case is stopping Apple’s wearable device from achieving its sales potential.

The analysts in question suggest that the Apple Watch will sell between 9-12 million units this year.

Apple may stop iPhone 5c production next year


Photo: Apple
Photo: Apple

Apple is set to discontinue the iPhone 5c next year, according to a new report from Taiwan’s Industrial and Commercial Times. The news outlet claims that Apple will continue producing the handsets until the middle of 2015, at which point assemblers Wistron and Foxconn will wind down production.

This news follows on the back of a similar report from KGI Securities analyst Ming-Chi Kuo, who claims that Apple will do away with both the 5c and 4s, despite both doing well in emerging markets. This is part of an effort to streamline Apple’s handset business, and will mean that all available iPhones will feature the Touch ID technology at the heart of Apple’s mobile payment ambitions.

Former CEO John Sculley explains how Apple sells experiences



I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became.

In a new interview with John Sculley, the former Apple CEO sheds some light on what may have been his single biggest lasting impact on Apple: the drive toward making the experience of using an Apple product one of the company’s most important focuses.

Sculley catches a lot of flack for being the CEO who kicked Jobs out of Apple back in 1985, but after Jobs and Tim Cook he was the best of CEO Apple ever had, and someone who’s always interesting to hear talk about Apple. In this particular video he shares his thoughts on the original Macintosh ad and why Apple trumps everyone else at marketing.

More of Sculley’s thoughts after the jump.

How Steve Jobs prepared Apple for controversies like Bendgate


"You like me, you really like me!" Photo: Ben Stanfield/Flickr CC

The infamous iPhone 6 “bending video” may have reached close to 47 million hits on YouTube, but Apple has seemingly escaped Bendgate without any lasting damage — just as it has with every “gate” incident before it.

In a new blog post entitled “The Joy of Apple Slamming,” former Apple ad exec Ken Segall (the man who named the iMac) explains how Jobs created a company able to withstand the kind of damaging rumors that would permanently damage lesser rivals.

The secret? Get people to really, really love you.

Why Apple might kill the “i” forever


Double down indeed. Not one glimpse of the Apple Watch was leaked to the press or even Chinese manufacturers ahead of this week. No one got the name of Apple Pay right. And who could have predicted the Digital Crown as the UI input for smartwatches? Say what you will about the new products, but Steve's secrecy machine is on point like never before.
Has Apple made the right choice to ditch the i-naming scheme for new products? The man who named the iMac thinks so. (Photo: Business Insider)

From books to phones, Apple’s named everything with the same “i” moniker since 1998. With the Apple Watch and Apple Pay, however, it looks like that convention is set to change. 

Cult of Mac reached out to Ken Segall — the former Apple employee who started the tradition with the original iMac — for his surprising reaction to Apple ditching his naming convention for new product categories.