With all the excited chatter about the iPhone 6 and the iWatch, the iPad is starting to look like a relic from the past — and the sales back this up.
Across the board, tablet sales have flatlined. On the back of another lower-than-expected tablet quarter, research firm IDC recently slashed its 2014 forecast for worldwide tablet shipments from 260.9 million units all the way back to 233.1 million. With Apple’s leading position in the market, even Tim Cook has had to admit that this has represents a bit of what he calls a “speed bump”.
The iPad took a crack at disrupting classrooms, cash registers, hospitals and airplane cockpits, but sales nonetheless slumped 10 percent from the same quarter last year. Simply put, Apple’s once white-hot tablet brand has cooled off. Relegated to a second-tier product, it just doesn’t seem as exciting any more.
“I own an iPhone, a Mac and an iPad, and out of these I use the iPad the least,” says Michael Grothaus, a former Apple employee, and the entrepreneur behind SITU, an iPad-enabled set of smart kitchen scales. “It occupies a bit of a no man’s land. As much as I love Apple products, recently I’ve been looking around at other tablets on the market to see what’s out there.”
Here’s what the top developers we talked to said might make the iPad a game changer again.
The state of the tablet industry has not been promising lately. Over the last few months Apple reported slumping iPad sales, Best Buy’s CEO declared that tablet sales are “crashing,” and many analysts and pundits have eagerly declared the tablet fab is coming to an end, but Recode’s Walt Mossberg has a few points to make in defense of the tablet.
While IDC expects tablet sales to flatline by the end of 2014, Tim Cook indicated to Mossberg that the future of tablets is still bright, calling the current lull in sales a mere “speed bump.”
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