Objects of Desire: Apple Stars in Design Film
10:19 am, June 24th, 2009, Nicole Martinelli
“Objectified” the indie documentary film about industrial design that gives you a rare peek into Apple designer Johnathan Ive’s studio is out in movie theaters now — with a limited number of screenings from Stockholm to San Francisco.
The 90-second trailer is punctuated with Apple products (iPhone, MacBook) and a nice-close up of Ives.
At least one reviewer said Ive’s contribution — where he explains how a laptop emerges from just about one piece of metal — is a highlight of the effort by director Gary Hustwit.
If you catch it, let us know what you think.
Posted by Nicole Martinelli in News | Comment on this article
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looks intresting
Eric, on June 24th, 2009 at 11:46 am
I caught the screening in Chicago, and although I completely recommend the movie to anyone who’s even remotely interested in product design, as a movie it’s a B+.
(My initial review from May 1 can be read here if you’re interested: http://blog.iloveflycasual.com/index.php/2009/05/objectified-in-chicago/)
thelottery, on June 24th, 2009 at 1:15 pm
I want the LITTLE CLOCK!!!!!!!!! cool
bill, on June 24th, 2009 at 2:16 pm
What nonsense ….
All anyone does — from the iPod on — is copy “futuristically cool” devices from comicbooks [rectangularish, slight curve, etc.] & apply that everywhere.
Concerning the “Great CloseUp Of Jony [or however he's spelling his name this week]” remark ….
Easy there, guy — it lasts 1.3 seconds.
People may tend ta get the wrong idea.
CaryMG, on June 26th, 2009 at 9:28 am